SalamAir Partners with Sabre to Boost Global Distribution and Market Reach
SalamAir, Oman’s leading low-cost airline, has taken a significant step forward by announcing a strategic partnership with Sabre Corporation, a premier global travel technology provider. This collaboration aims to elevate SalamAir's global distribution strategy, thereby enhancing its visibility in the travel market and expanding customer access to its services.
The partnership will utilize Sabre's extensive global distribution network, making SalamAir's flights and offerings readily available to travel agencies worldwide. This move is designed not only to enhance SalamAir's market reach but also to boost revenue generation through increased bookings. Steven Allen, Chief Commercial Officer of SalamAir, expressed his enthusiasm about the agreement, noting it as a crucial milestone in the airline's growth journey. "By leveraging Sabre’s robust global distribution platform, we aspire to gain greater visibility, tap into new markets, and extend our budget-friendly travel options to a wider audience," he stated.
By connecting with new customer segments, SalamAir is taking proactive measures to solidify its footprint in the rapidly evolving aviation sector of the Middle East. For Sabre, this partnership reinforces its long-standing commitment to equipping airlines in the region with innovative and effective travel solutions, with a firm focus on expanding their operations in the ever-competitive airline industry.
Sabre's strong presence in the Middle Eastern market will undoubtedly provide a reliable platform for SalamAir to thrive. Recently, SalamAir renewed its long-standing arrangement with Sabre concerning the Radixx Reservation System. Since 2017, SalamAir has employed this system to streamline its passenger booking processes and operational efficiency. By renewing this agreement, SalamAir continues to display trust in Sabre as a dependable technology partner.
Alessandro Ciancimino, Sabre's Vice President for Airline Distribution in EMEA, also shared his enthusiasm, stating that the partnership would greatly facilitate SalamAir's connection to travel agencies and travelers globally. He noted, "Our global distribution network will offer SalamAir the tools necessary to scale its operations and achieve ambitious growth targets. We look forward to being part of their ongoing success."
Furthermore, this collaboration highlights SalamAir's rapid growth within the region and its earnest commitment to scaling operations to meet the ever-increasing demand for affordable travel. By integrating Sabre’s innovative technologies, SalamAir is positioning itself well to fulfill its vision of becoming a leading low-cost carrier.
In addition to enhancing customer experience, this partnership will undoubtedly boost SalamAir's profitability. The airline currently operates a fleet of 13 Airbus A320/321 aircraft with over 80 flights daily and plans to expand its fleet with two new aircraft scheduled for delivery in July 2025. In a larger vision for growth, SalamAir announced a significant order for ten additional aircraft in February 2025, setting sights on a total of 25 aircraft by the year 2028.
The collaboration between SalamAir and Sabre signifies a forward-looking approach towards the airline’s operational strategies and commitment to customer satisfaction. As SalamAir gears up to enhance its offerings and expand its market presence, this partnership marks an exciting chapter in the airline’s journey, aiming to cater to a broader demographic while remaining supportive of profitable operations. With both companies determined to leverage their respective strengths, the partnership is poised to stimulate growth and innovation in the aviation sector.
The partnership will utilize Sabre's extensive global distribution network, making SalamAir's flights and offerings readily available to travel agencies worldwide. This move is designed not only to enhance SalamAir's market reach but also to boost revenue generation through increased bookings. Steven Allen, Chief Commercial Officer of SalamAir, expressed his enthusiasm about the agreement, noting it as a crucial milestone in the airline's growth journey. "By leveraging Sabre’s robust global distribution platform, we aspire to gain greater visibility, tap into new markets, and extend our budget-friendly travel options to a wider audience," he stated.
By connecting with new customer segments, SalamAir is taking proactive measures to solidify its footprint in the rapidly evolving aviation sector of the Middle East. For Sabre, this partnership reinforces its long-standing commitment to equipping airlines in the region with innovative and effective travel solutions, with a firm focus on expanding their operations in the ever-competitive airline industry.
Sabre's strong presence in the Middle Eastern market will undoubtedly provide a reliable platform for SalamAir to thrive. Recently, SalamAir renewed its long-standing arrangement with Sabre concerning the Radixx Reservation System. Since 2017, SalamAir has employed this system to streamline its passenger booking processes and operational efficiency. By renewing this agreement, SalamAir continues to display trust in Sabre as a dependable technology partner.
Alessandro Ciancimino, Sabre's Vice President for Airline Distribution in EMEA, also shared his enthusiasm, stating that the partnership would greatly facilitate SalamAir's connection to travel agencies and travelers globally. He noted, "Our global distribution network will offer SalamAir the tools necessary to scale its operations and achieve ambitious growth targets. We look forward to being part of their ongoing success."
Furthermore, this collaboration highlights SalamAir's rapid growth within the region and its earnest commitment to scaling operations to meet the ever-increasing demand for affordable travel. By integrating Sabre’s innovative technologies, SalamAir is positioning itself well to fulfill its vision of becoming a leading low-cost carrier.
In addition to enhancing customer experience, this partnership will undoubtedly boost SalamAir's profitability. The airline currently operates a fleet of 13 Airbus A320/321 aircraft with over 80 flights daily and plans to expand its fleet with two new aircraft scheduled for delivery in July 2025. In a larger vision for growth, SalamAir announced a significant order for ten additional aircraft in February 2025, setting sights on a total of 25 aircraft by the year 2028.
The collaboration between SalamAir and Sabre signifies a forward-looking approach towards the airline’s operational strategies and commitment to customer satisfaction. As SalamAir gears up to enhance its offerings and expand its market presence, this partnership marks an exciting chapter in the airline’s journey, aiming to cater to a broader demographic while remaining supportive of profitable operations. With both companies determined to leverage their respective strengths, the partnership is poised to stimulate growth and innovation in the aviation sector.
Topics Travel）
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