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Introducing WRAP Cloud: A Game Changer in Audience Analytics

Guideline, a prominent player in advertising intelligence and media planning solutions, has rolled out WRAP Cloud, an innovative SaaS-based platform designed to enhance audience analytics for advertising professionals. For over three decades, the original WRAP multi-market audience analysis tool has served as a cornerstone in the television industry, transforming linear TV and CTV ratings into actionable insights. With the launch of WRAP Cloud, Guideline is poised to redefine how audience analysis is accessed and utilized across the advertising sector.

A Transformative Solution for Advertising Teams

WRAP Cloud modernizes audience analysis by offering an AI-powered solution that eliminates the reliance on dedicated machines or specialized research teams. Now, programming, sales, and planning teams can access the same trusted data insights seamlessly, regardless of their location. As remote work and cross-office collaborations become increasingly common, WRAP Cloud addresses these needs by providing browser-based access that requires no software installations or complicated data file management.

The platform enhances operational efficiency, allowing teams to:

• - Access Data Anywhere: Users can view and analyze vital audience metrics through any compatible web browser, thus ensuring flexibility and convenience.
• - Empower Insights Across Teams: The onboarding process for new users is streamlined, enabling quick access to insights that extend beyond a select group of specialists.
• - Eliminate Software Overhead: By removing version management and manual data handling, all users benefit from the same up-to-date platform, ensuring consistency across the board.
• - Continuously Improve Without Upgrades: New reports and AI capabilities are integrated into WRAP Cloud automatically, providing users with the latest features without the need for manual updates.

Core Features of WRAP Cloud

At its launch, WRAP Cloud delivers essential features that have been central to the WRAP experience:

• - Real-Time Ratings: Users can monitor local daily ratings alongside comprehensive CTV audience measurements.
• - Customizable Reports: The platform allows users to generate the most frequently requested reports, facilitating better decision-making and analysis with full multi-market capabilities.
• - Robust Data Management: Existing data licenses remain intact, while enterprise-grade controls ensure that access to market data is securely handled at the API level, with role-based permissions.

Industry Impact & Leadership Statements

Steve Silvers, Chief Product Officer at Guideline, emphasized the importance of timely audience insights in the decision-making process, stating, "The people who dictate programming and investment portfolios shouldn't be limited by outdated systems. WRAP Cloud brings 30 years of trusted analysis to all stakeholders in the advertising space, providing immediate access to vital data."

John Yang, Lead Product Manager for the WRAP suite, echoed this sentiment, noting, "WRAP isn’t changing; rather, our approach to what is achievable with WRAP is. We've maintained our core methodologies and reports while offering a modern SaaS platform that simplifies access and enhances efficiency."

Availability and Continued Support

WRAP Cloud is available for commercial use immediately, allowing existing WRAP users to transition seamlessly. Additionally, the traditional WRAP Desktop remains supported for teams preferring that platform. For those looking to experience WRAP Cloud, demos can be scheduled at www.guideline.ai.

About Guideline

With a mission to revolutionize ad intelligence and media management for leading enterprises, Guideline powers advertising strategies through comprehensive insights and analytics. Managing over $300 billion in media budgets, Guideline's solutions enable brands, agencies, and investors to optimize advertising performance and achieve exceptional business results across a global marketplace.

For more information about Guideline and their innovative solutions, visit www.guideline.ai.