Wpc.'s Initiative to Transform Students' Commute into a Safe and Enjoyable Journey
Creating Safer Routes for Students
In an effort to counter the alarming rise in heat-related risks for students, Wpc. (World Party Corporation), headquartered in Osaka, is launching an innovative initiative designed to transform dangerous commuting paths into safe and enjoyable routes. With support from Tokyo University of Agriculture High School and Middle School, the project titled "#Sunshade is Love—Let’s Protect Students’ Commute with Sunshades!" will take place on June 15, 2026.
Addressing Rising Heat Risks
As extreme heat hazards have become a new norm, the Japan Meteorological Agency has even introduced terms like "intense heat days" to describe temperatures soaring above 40°C. In this context, ensuring students’ safety against heatstroke during their daily commute has emerged as a significant challenge. Wpc. aims to initiate proactive discussions with students, providing them a platform to collaborate and create solutions for a safer way to school.
Beyond Just Umbrellas: A New Approach to Heatstroke Prevention
This program goes beyond utilizing sunshades simply as tools. On the event day, Akiko Ishigure, a meteorologist and a disaster prevention specialist, will join as a lecturer. She will engage with students to enlighten them on the dangers of heatstroke from both meteorological and disaster prevention perspectives. By imparting essential knowledge, Wpc. looks to empower students to prioritize their safety.
Changing Perceptions through Creative Workshops
The latter part of the program will focus on reshaping existing stereotypes about sunshades. Many common thoughts, such as “It’s unnecessary to use sunshades since things won’t change” or “Only older women use them,” will be challenged. During this workshop, students are encouraged to brainstorm new names and catchy slogans that resonate with their generation, fostering a desire to use sunshades. The aim is to stimulate a positive behavioral change through the power of language.
At the end of the session, participating students will be appointed as presenters to promote sunshade safety. Wpc. will provide sunshades to encourage students to protect themselves not only on their commutes but in everyday situations.
Project Overview
- - Project Name: Wpc. "#Sunshade is Love—Let’s Protect Students’ Commute with Sunshades!"
- - Date: June 15, 2026
- - Venue: Tokyo University of Agriculture High School and Middle School, 3-33-1 Sakura, Setagaya, Tokyo
- - Participants: Middle school first year to high school third-year students from the Tokyo University of Agriculture High School
- - Organizer: World Party Corporation
About Tokyo University of Agriculture High School and Middle School
Located in Setagaya, Tokyo, this private co-educational institution transitioned to a fully integrated middle and high school system in 2025. They focus on practical education with a principle of "knowledge and hands-on learning." Their unique curriculum emphasizes experiential learning and aims to develop internationally minded individuals who can proactively shape their futures.
- - School Name: Tokyo University of Agriculture High School and Middle School
- - Location: 3-33-1 Sakura, Setagaya, Tokyo
- - Principal: Shoji Umehara
Speaker Profile: Akiko Ishigure
Akiko Ishigure, a meteorologist with a motto to make weather enjoyable, skillfully communicates vital disaster prevention information to safeguard lives. Recently graduated from the NSC Tokyo 31st session, she is also known as “Gure Weatha.” A proud alumna of the Tokyo University of Agriculture, she earned her meteorologist qualification in 2006. Known as the “running meteorologist,” she also completed the inaugural Tokyo Marathon and won a citizen’s 10km marathon with an impressive time of 42 minutes and 42 seconds. Her rich experience spans various platforms, including television, disaster prevention lectures, and corporate training, known for her engaging and informative approach.
Official Social Media
About World Party Corporation
- - Headquarters: 1-2-9 Abiko, Sumiyoshi-ku, Osaka, 558-0014, Japan
- - Phone Number: +81-6-6693-2065
- - CEO: Tomio Tomita
- - Established: September 1985
- - Business Description: Planning, manufacturing, and wholesale of rain gear
- - Brands: Wpc., W by Wpc., Wpc. IZA, SiNCA by Wpc., ONDOO by Wpc., Wpc. classic, Wpc. Patterns, UVO, go-koh, KiU, VEER, L.o.F. design, GUERRILLA by KiU
Topics Consumer Products & Retail）
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