Announcing the Winners of Insurance Awards 2026: Which Policies Were Most Popular in 2025?

Announcing the Winners of Insurance Awards 2026

Sasuke Financial Lab, based in Chiyoda, Tokyo, has revealed the coveted Insurance Awards 2026. This award, managed through their comprehensive insurance comparison platform, Lify, showcases the most popular insurance products based on user engagement and contract statistics throughout 2025. By analyzing contract numbers across various types of insurance, the awards recognize the top three products in each category.

Survey Overview

The Insurance Awards consider all insurance products listed on Lify, assessing them through several categories based on the number of contracts signed by users. The awards cover a wide range of insurance products, allowing customers to find the most suitable options for their needs.

Survey Duration

The evaluation period for this award spans from January 1, 2025, to December 31, 2025.

Award Categories

The awards feature a diverse range of categories, which includes:

- Life Insurance
- Damage Insurance
- Term Insurance
- Funeral Insurance
- Whole Life Insurance
- Income Protection Insurance
- Pre-existing Condition Life Insurance
- Pre-existing Condition Medical Insurance
- Whole Life Medical Insurance
- Term Medical Insurance
- Women’s Medical Insurance
- Lifestyle-related Disease Insurance
- Cancer Insurance
- Long-term Care Insurance
- Dementia Insurance
- Employment Inability Insurance
- Income Compensation Insurance
- Automobile Insurance
- Motorcycle Insurance
- Bicycle Insurance
- Pet Insurance
- Overseas Travel Insurance
- Domestic Travel Insurance
- Travel Cancellation Insurance
- Golf Insurance
- Fire Insurance (Owner-occupied)
- Fire Insurance (rental)
- Accident Insurance
- Lawyer Insurance
- Smartphone Insurance

Each category recognizes the top three products based on popularity, providing an excellent benchmark for users looking to make informed decisions about their insurance needs.

Additional Notes

In cases where multiple products have the same contract numbers, the rankings are determined by the total premium income. It's important to note that any products discontinued or for which sales are halted during the evaluation period might not appear in the award listings. When a product undergoes modifications, the contract counts from the previous version are combined to ensure fairness in the ranking process.

Overall Assessment of the Awards

The Insurance Awards 2026 reflects Sasuke Financial Lab's commitment to providing users with comprehensive and useful insurance information. The awards are in their second year, following a successful launch in the previous year.

Sasuke Financial Lab continues to respect and appreciate the efforts of insurance companies that strive daily to deliver ideal products for their customers. Our mission remains focused on responding to the true needs of our clients, ensuring we deliver thorough and precise details about each insurance offering across our three websites.

This year’s awards included 36 insurance companies, comprising 10 life insurance providers, 14 damage insurance firms, and 12 small-scale short-term insurance organizations. These awards are calculated based on data from an entire year, which means that products that excelled at launch or have become available later might not make it to the list despite their quality.

When considering insurance options, it’s crucial to recognize that being ranked first is less significant than whether the product aligns with an individual's life plans and needs. We hope that these awards serve as a helpful indicator for customers as they compare and evaluate insurance policies that best fit their lifestyles.

As we move forward, Sasuke Financial Lab aims to bridge clients with outstanding insurance products, assisting them in alleviating concerns and planning for their future. We are dedicated to enhancing our site content and improving services to provide optimal support for our customers.

Award Winners by Category

- Life Insurance: Olive Life Insurance
- Damage Insurance: t@biho Domestic Travel Insurance
- Term Insurance: Click Term! Neo (Internet Application Only Term Insurance without Refunds)
- Funeral Insurance: SBI Lively Short-Term Life Insurance
- Whole Life Insurance: Rise Whole Life Insurance
- Pre-existing Condition Life Insurance: Olive Life Insurance (Relaxed Underwriting)
- Income Protection Insurance: FWD Income Protection (Web-only)
- Whole Life Medical Insurance: Premium Whole Life Medical Insurance Z
- Term Medical Insurance: Olive Medical Insurance
- Women’s Medical Insurance: Cure Lady Next Insurance
- Pre-existing Condition Medical Insurance: Cure Support Plus Insurance
- Lifestyle-related Disease Insurance: Three Major Diseases Premium Z Insurance
- Cancer Insurance: Neo de Cancer Treatment
- Long-term Care Insurance: Hybrid Support for Asset Formation and Protection
- Dementia Insurance: Dementia Insurance “be”
- Employment Inability Insurance/Incomes Insurance: Insurance for Inability to Work
- Automobile Insurance: Rakuten Automobile Insurance
- Motorcycle Insurance: AXA Direct Comprehensive Automobile Insurance (Motorcycle Insurance)
- Bicycle Insurance: Cycle Safety Insurance
- Pet Insurance: Pet Insurance “Our Child”
- Overseas Travel Insurance: t@biho Travel Insurance
- Domestic Travel Insurance: t@biho Domestic Travel Insurance
- Travel Cancellation Insurance: Travel Cancellation Insurance
- Golf Insurance: Golf Insurance (Domestic Travel Accident Insurance)
- Fire Insurance (Owner-Occupied): “ieho ieho” (Selectable Housing Fire Insurance)
- Fire Insurance (Rental): Insurance for Renting Rooms (Comprehensive Rental Personal Property Insurance)
- Accident Insurance: Student Safety Passport (for Junior and Senior High School Students)
- Lawyer Insurance: Lawyer Insurance Mikata
- Smartphone Insurance: Smartphone Insurance

About Lify

For more information, visit Lify, the premier insurance comparison site that encompasses life, damage, and small-scale insurance products. We aim to empower users to make informed choices from a wide variety of insurance offerings, while also providing relevant daily information to support our customers’ needs.

About Sasuke Financial Lab

Founded in March 2016, Sasuke Financial Lab operates four digital insurance brokerage platforms. The mission is focused on fostering a world where individuals can select the insurance that aligns best with their needs through intuitive, technology-driven services. Their main offerings include:

The company emphasizes the importance of digitalization in the insurance industry, facilitating processes from quotes to online submissions, always striving to improve clarity and accessibility for users. Customers can evaluate and apply for insurance conveniently and comprehensively online, anytime and anywhere.