#USA #New York #Gold Stevie #Reshift Media #Franify

Franify Wins Gold Stevie Award for Innovating Franchise Marketing

In a significant recognition of technological advancement within the franchise industry, Franify has been honored with a Gold Stevie Award for Technical Innovation of the Year at the 23rd Annual International Business Awards (IBAs). This accolade underscores Franify's commitment to revolutionizing the franchise marketing landscape through AI-driven solutions.

Franify is an AI-powered franchise marketing platform developed by Reshift Media, created specifically to address one of the most persistent challenges faced by franchise brands: maintaining brand consistency while enabling relevant local marketing across a distributed network. As businesses increasingly lean into automation and artificial intelligence, Franify stands out by providing a comprehensive, centralized ecosystem that includes digital advertising, social media management, lead generation, and analytics—all designed to harmonize national branding with local execution.

A Dynamic Marketing Solution

The platform's nomination, titled "Franify: The World's Most Powerful Digital Marketing Platform Built for Franchises," aptly highlights its unique design that is tailored specifically for franchise systems. Unlike generic marketing software adapted for franchises, Franify's architecture directly addresses the intricate relationship between national brand standards and localized marketing efforts.

With over 3,400 entries vying for recognition at the IBAs, Franify’s victory reflects a rigorous evaluation by more than 300 professionals across 11 specialized juries. This recognition speaks volumes about the platform's innovative approach to franchise marketing.

Tailored to Franchise Needs

Franify offers a myriad of features that directly cater to franchise-specific workflows. These include:

• - AI-assisted content creation: Automatically generates relevant marketing materials for individual locations.
• - Digital advertising and social media management: Centralized control that allows corporate teams to oversee campaigns while empowering franchisees to localize these efforts.
• - Local budget controls and payment capture: Facilitates easier financial management for franchise owners.
• - Integrated analytics and reporting: Provides visibility into performance metrics for both corporate offices and local owners.

Steve Buors, co-founder and CEO of Reshift Media, elaborates on the platform’s importance, stating, "Franchise marketing creates a structural tension that conventional marketing platforms often struggle to address. Head offices need control over brand standards and strategy, while individual owners require localized marketing solutions that are simple to execute. Franify is engineered specifically around that national-local relationship."

By integrating automation and programmatic localization, Franify adapts social content and advertising to meet the unique needs of each franchise location without compromising brand integrity. The platform's design is a culmination of over 13 years of experience in franchise marketing, refining it to solve recurring problems such as disjointed tools and inefficiencies in campaign execution.

Celebrating Years of Innovation

Reshift Media’s recognition at the IBAs marks the third consecutive year of acknowledgment, following the company's prior wins as Marketing Disruptor of the Year in 2024 and 2025. Buors stated that this accolade not only validates their years of development and research but also reaffirms their commitment to innovating how franchise systems operate.

Developers of Franify sought not to merely adapt existing software but to build an entirely new platform that encapsulates the dynamics of franchising. The result is a marketing solution that combines purpose-built workflows with advanced localization capabilities, making sophisticated local marketing easier for franchises across the board.

For those in the franchise sector weighing their marketing software options, Franify distinguishes itself through its unique focus on franchise needs, offering both autonomy to local owners and oversight for corporate teams.

To explore more about Franify, visit Franify.com, and for insights into Reshift Media, head to ReshiftMedia.com.

Franify is not just a marketing tool; it's a strategic partner for franchises looking to merge centralized strategy with local insights, ensuring that every franchisee can succeed in their market while staying true to the overarching brand. This new award is merely a testament to the platform’s potential in reshaping the future of franchise marketing.