#Japan #Kurashiki #ITARO 1201 #TABI SETTA #Marugo Company

The ITARO 1201 TABI SETTA: A New Tradition in Footwear

Celebrating over a century of excellence in footwear, Marugo Company has launched a revolutionary new product that encapsulates the beauty of traditional Japanese design while embracing contemporary lifestyle needs. The ITARO 1201 TABI SETTA is a limited-edition leather sandal that artfully merges the tabi sock with the traditional Japanese sedge sandal, known as ‘geta.’ This innovative creation is designed for those who appreciate unique aesthetics coupled with functionality.

A Blend of Tradition and Modernity

The core concept of the TABI SETTA focuses on the harmonious blend between the uniquely shaped tabi outsole and the classic sedge sandal design. With a split-toe structure that allows for a natural range of movement, the sandals capture the spirit of traditional footwear while serving the modern individual. Customers can enjoy the comfort and natural foot motion while sporting a piece that honors Japan's rich heritage.

Features that Stand Out

1. Superior Leather Quality
At the heart of the ITARO brand is a commitment to high-quality materials. The sandal's upper utilizes robust yet flexible domestic leather, which develops unique character over time, ensuring that each pair becomes a personal footwear statement. The use of luxurious urethane sponge in the thong area offers a soft embrace, resulting in unparalleled comfort during wear.

2. Natural Walking Experience
The tabi-shaped outsole provides essential support for the natural movement of the toes. This design promotes an authentic walking experience, enhancing comfort and stability with every step.

3. Durable Vibram Sole
To ensure versatility, the sandals feature a Vibram sole known for its gripping power, durability, and cushioning capabilities. Perfect for various occasions—from daily wear to travel—the sandals' footbed is crafted with Japanese-made EVA material that fits comfortably underfoot, making it ideal for extended wear.

Development Insights

Keiji Sugimoto, Manager of Wellness Promotion at Marugo, shared insights into the product's development. Previous successes with the tabi-style leather sandals, such as the “Emma”, indicated a rising demand for men's sizes. Customers frequently requested sizes and designs that echoed the tabi style's charm. This feedback prompted Marugo to explore how they could innovate while preserving their legacy as a tabi manufacturer. The idea of combining elements of the traditional getas into a new product under the theme of “Fusion of Tabi and Setta” became the driving force for the development of the ITARO 1201 TABI SETTA.

Collaborations and Cultural Resonance

The ITARO 1201 TABI SETTA was developed in collaboration with Tokyo-based leather brand No,No,Yes!, blending expertise in design, material use, and manufacturing techniques from both brands. This partnership not only showcases the best of artisanal craftsmanship but also emphasizes the importance of promoting Japanese cultural heritage both domestically and internationally, particularly in light of the increasing inbound tourism.

Future Directions

According to Sugimoto, Marugo foresees the TABI SETTA as a pivotal product for continuous development. By introducing traditional footwear, such as tabi and setta, into modern sensibilities, they aim to share Japan’s unique appeal widely. Currently available as a limited product in their flagship stores, plans for online sales and broader distribution are underway as they work on streamlining production and expanding access to this fascinating piece of Japanese culture.

Product Details

• - Product Name: ITARO 1201 TABI SETTA
• - Price: 33,000 yen (including tax)
• - Available Colors: Black, White
• - Size Range: 23.0 cm to 29.0 cm (1 cm increments)
• - Retail Locations: Marugo flagship stores [MARUGO TOKYO (Tokyo) / MARUGO KURASHIKI (Okayama) / KOYAYA (Okayama)]

About Marugo Company

Founded in 1919, Marugo Company has upheld the ideal of “safety and security” across its range of products, which includes not only tabi but also safety shoes and gloves. Marking its 100th anniversary in 2019, the company continues to embrace its mantra of “make it new,” propelling itself towards exciting new challenges while respecting traditional craftsmanship.

For inquiries:

• - Company: Marugo Company Inc.
• - Contact Number: 086-428-0235
• - Head Office Location: 1680-1 Chayamachi, Kurashiki City, Okayama 710-1101, Japan