#Japan #Tokyo #BASE FOOD #BASE UP PROJECT #Harada Shudai

Base Food Company Partners with Boxer Shudai Harada

Base Food Inc., headquartered in Meguro, Tokyo, has recently entered into a supplier contract with Shudai Harada, a prominent featherweight boxer (57kg category). This collaboration marks a significant milestone in the company's ongoing initiative, the "BASE UP SPORTS PROJECT," aimed at enhancing sports performance and promoting healthy lifestyles through complete nutritional foods.

Supporting Athletes through BASE UP PROJECT

Base Food is dedicated to fostering a society where everyone can shine and remain healthy. To achieve this, the company integrates complete nutritional solutions into daily routines—spanning sports, music, arts, and cultural activities—through its BASE UP PROJECT. This initiative emphasizes improving physical and mental health via balanced nutrition. With the recent agreement with Harada, Base Food will provide various products from its "BASE FOOD" series to support his dietary needs, engage in collaborative activities, and promote awareness of nutrition's role in sports performance.

The company envisions a comprehensive collaboration where they will supply Harada with their products and assist him in various engagements that highlight the importance of nutrition in achieving sporting excellence.

Profile of Shudai Harada

Harada is affiliated with Ohashi Boxing Gym and has an impressive record, including winning the All-Japan Boxing Championship. He practices diligently with the aspiration of competing in the upcoming Los Angeles Olympics. His commitment extends beyond the ring, as he focuses on nurturing an indomitable spirit and a profound gratitude for his supporters, reflecting this belief in his performance.

"I am honored to sign a supplier contract with Base Food," Harada stated. "As I train at a top level, I realize the critical role nutrition plays in my everyday life and conditioning. The convenience and nutritional value of BASE FOOD are invaluable resources that support my athletic journey. I aim to share the benefits of BASE FOOD and provide insight into the real nutritional habits of an athlete with my supporters. I am grateful to everyone for their encouragement as I aim for the global stage in boxing."

Overview of the BASE UP PROJECT

The BASE UP PROJECT aims to inspire those engaged in sports, arts, and other cultural pursuits to realize their dreams while contributing to a sustainable society. It encourages individuals to improve their nutritional intake, thereby promoting overall well-being—a sentiment encapsulated in the project's motto: "Sharing tomorrow's smiles together."

Introduction of the BASE UP SPORTS PROJECT

The BASE UP SPORTS PROJECT is designed to integrate smart, complete nutritional foods, such as BASE FOOD, into the routines of athletes and fitness enthusiasts. This initiative supports healthier bodies and improved sports performance, encouraging individuals to embrace balanced nutrition as a foundational element of their training and lifestyle.

Call for Participation in BASE UP SPORTS Supplier Contract

Base Food extends an invitation to both professional and amateur athletes, sports teams, and organizations to participate in their supplier program. This program provides BASE FOOD products and support for enhancing their athletic performance. There are both long-term supplier contracts and short-term sampling opportunities available, catering to a diverse range of active individuals. To learn more about application criteria and deadlines, please refer to the official note.

Current BASE UP SPORTS Suppliers

As of now, the list includes an impressive group of athletes and teams across various sports, such as:

• - Soccer: Yuki Otsu (former Jubilo Iwata), Hiroki Sakai (Auckland FC, Australia)
• - Boxing: Shudai Harada (Ohashi Boxing Gym)
• - Tennis: Daisuke Sumizawa (Expert Power Shizuoka)

These partnerships exemplify Base Food’s commitment to nurturing talents across different sporting disciplines.

What is BASE FOOD?

BASE FOOD represents a pioneering solution in smart food technology, offering a meal that supplies one-third of the daily nutritional requirements in a delicious manner. Utilizing primarily natural ingredients like whole grains, soybeans, and chia seeds, BASE FOOD ensures nutritional balance and palatability through proprietary techniques. Launched in February 2017, this innovative product range includes BASE PASTA, BASE BREAD, BASE RAMEN, and more, achieving over 300 million packets sold to date, with a rapidly growing base of regular consumers.

Conclusion

Base Food Inc. is committed to revolutionizing staple foods for the betterment of public health, with a mission to make good nutrition easily accessible and enjoyable. Through partnerships with athletes like Shudai Harada and initiatives such as the BASE UP PROJECT, they aim to inspire a healthier and happier society.

To find out more about Base Food's offerings, visit Base Food's official website.