#United States #Torrance #Kabaya Foods #Tough Gummy #U.S. Confectionery

Kabaya USA Inc. Established for U.S. Market Expansion

Kabaya Foods Corporation has recently embarked on an exciting journey towards international expansion with the establishment of its wholly owned subsidiary, Kabaya USA Inc., located in Torrance, California. This initiative aims to strengthen and accelerate the company's growth trajectory in the dynamic American market, which presents enormous potential for their flagship products.

In fiscal year 2024, Kabaya projected to surpass 30 billion yen in sales for the first time since its inception. Encouraged by this success, they are anticipating a continued upward trend in fiscal year 2025, showcasing the strength of their diverse portfolio, which includes popular products like Tough Gummy, Enbun Charge Tablets, and Sebonstar. Kabaya’s competitive brands are integral to its strategy as they seek to broaden their customer base beyond Japan.

Japan's domestic market is facing a notable decline in population, prompting Kabaya to look outside its borders for new growth opportunities. The establishment of Kabaya USA Inc. marks a pivotal step in this strategy, allowing the brand to tap into the profit-rich U.S. confectionery market, which ranks as one of the largest consumer markets in the world. Particularly, gummy candies and refreshment candies — categories where Kabaya excels — are experiencing a surge in demand, making the U.S. a promising frontier for expansion.

Moreover, the growing interest in Japanese sweets, fostered by increasing inbound tourism to Japan, adds a remarkable tailwind to this expansion endeavor. The appeal of Japanese confectionery is on the rise, presenting an excellent opportunity for Kabaya to position its products favorably among U.S. consumers.

On February 9, 2026, Kabaya officially registered Kabaya USA Inc., declaring its intentions to engage actively in U.S. markets starting in late April. One of the flagship products to be introduced is Tough Gummy, which has been recognized as the number one gummy in Japan's market for three consecutive years. This well-received product is expected to resonate well with American consumers and solidify Kabaya’s brand presence in the region.

With Kabaya USA Inc. serving as the central hub for its sales and marketing operations in the U.S., the company plans to distribute its products nationwide, establishing a robust foundation for its international business aspirations. By leveraging its strong brand recognition and high-quality products, Kabaya aims to capture a significant share of the U.S. confectionery market.

Company Overview of Kabaya USA Inc.

• - Date of Establishment: February 9, 2026
• - Location: Torrance, California, USA
• - Major Shareholder: Kabaya Foods Corporation (100%)
• - Business Activities: Import, sales, and marketing of confectionery and food products

As Kabaya embarks on this ambitious new chapter, the company is committed to bringing authentic and engaging Japanese flavors to consumers in the United States, while also fueling its continued growth and innovation in the global confectionery industry.

Source: Intage SRI+ cumulative sales value ranking for gummy products (April 2023 – March 2026).

By establishing Kabaya USA Inc., the organization not only enhances its corporate structure but also firmly sets its sights on becoming a prominent player in the U.S. candy market, demonstrating a strong commitment to growth and international market presence.