#Japan #Tokyo #Matsusaka Beef #Summer Festival #Oreno Series

Matsusaka Beef Festival 2026: A Culinary Delight

This summer, from July 22 to August 31, 2026, Oreno Co., known for its gourmet dining experiences, is hosting the Matsusaka Beef Festival across all 43 of its renowned “Oreno” restaurants, including Oreno Italian, Oreno French, Oreno Yakiniku, and more. This event will showcase the exceptional Matsusaka beef through over 100 meticulously crafted dishes, celebrating one of Japan's top three wagyu beef varieties.

Indulge in Exquisite Dishes

Matsusaka beef is famed for its intricate marbling and melt-in-your-mouth texture, making it a true delicacy for any meat lover. During the festival, each Oreno restaurant will present a unique take on this exquisite beef, ensuring that guests can enjoy diverse culinary creations. From succulent steak dishes to exquisite lasagna, each dish is designed to highlight the flavor and quality of Matsusaka beef.

Sample Menu Highlights

• - Oreno French: Matsusaka Beef Steak with Red Wine Sauce - ¥3,608
• - Oreno Italian: Luxurious Cheese-loaded Lasagna with Matsusaka Beef - ¥2,178
• - Oreno Kappo: Matsusaka Beef Dashi Cured with Mozuku Jelly - (Price varies by restaurant)
• - Oreno Yakitori: Matsusaka Beef Skewers Grilled Over Charcoal - ¥1,408
• - Oreno Yakiniku: A5 Matsusaka and Black-haired Wagyu 12-layered Plate - ¥29,480 Full / ¥19,580 Half
• - Oreno Steak: Matsusaka Beef Sirloin and Black-haired Wagyu Assorted Steak - ¥16,478

In total, there will be over 100 different dishes available, including skewers, meat sashimi, carpaccio, pizza, and much more!

Perfect Pairings

To complement the rich flavors of Matsusaka beef, the festival will also feature wines and champagnes. Enjoy the pairing of the exquisite XLV (Xavier Louis Vuitton) Château Neuf du Pape 2015 at a special price during the festival period.

• - XLV: Glass ¥1,500 (Tax included ¥1,650) | Bottle ¥9,800 (Tax included ¥10,780)

This medium to full-bodied wine, with 85% Grenache, boasts a rich color and flavors of red cherries and black plums.

Additionally, the Laurent-Perrier La Cuvée champagne will be available.

• - Laurent-Perrier: Glass ¥1,680 (Tax included ¥1,848) | Bottle ¥9,800 (Tax included ¥10,780)

This elegant wine, primarily made from Chardonnay, offers delightful citrus and floral notes, ensuring a perfectly refreshing experience.

Family-Friendly Dining Environment

The festival aims to cater to families, providing a welcoming atmosphere where both adults and children can enjoy their meals comfortably. You'll find that all seating is organized, making it easy for families to dine together in a relaxed setting. Plus, children under elementary school age will receive complimentary soft drinks and no charge for seating or appetizers.

Reservations can be made online, but walk-ins are also warmly welcomed. Some locations will even feature live performances to celebrate family occasions like birthdays. Don’t forget to earn additional points through the Oreno app, as the loyalty points will be multiplied by ten during this event!

Event Details:

• - Event Name: Matsusaka Beef Festival 2026
• - Duration: July 22 - August 31, 2026
• - Participating Locations: All 43 Oreno restaurants, plus GINZA SHIMADA
• - Special Offer: 10X loyalty points for Oreno app users
• - Official Site: Oreno Matsusaka Beef Festival
• - Reservations: Available online, walk-ins welcome!

Company Overview:

Company Name: Oreno Co., Ltd.
Location: 7F Tomita Building, 8-3-10 Ginza, Chuo-ku, Tokyo
CEO: Akira Sakurai
Established: November 1, 2012
Business Focus: Restaurant Management
Website: Oreno Co.

Join us this summer for a mouthwatering adventure at the Matsusaka Beef Festival and indulge in the delectable taste of Matsusaka beef across the Oreno series!