#Japan #Osaka #Ellerton & Co. #Adam Goulston #MacroLingo

Ellerton & Co. Welcomes Dr. Adam Goulston as Strategic Advisor for Japan

On April 24, 2025, Ellerton & Co., a communication agency focused on the Southeast Asian market, announced the appointment of Dr. Adam Goulston as its Strategic Advisor for the Japan market. Dr. Goulston, a U.S. native, has over 20 years of experience in Japan, having established his own company, MacroLingo, based in Osaka. His extensive understanding of Japanese business culture and practices, coupled with his permanent residency, makes him an invaluable asset for the company.

Enhancing Brand Support for Japanese Enterprises in Asia

Recent years have seen a strengthening of economic ties and mutual trust between Japan and Southeast Asian countries, especially with Singapore, Malaysia, and Indonesia. In 2022, Japan and Singapore celebrated the 50th anniversary of their diplomatic relations, with bilateral trade amounting to 65 billion dollars. Moreover, many Japanese companies are accelerating their expansion into the ASEAN market, establishing regional headquarters in Singapore. Against this backdrop, Ellerton & Co. aims to bridge Japan and Southeast Asia by appointing Dr. Adam Goulston. He will play a pivotal role in enhancing brand recognition and market development for Japanese brands across various Asian markets, including Singapore, Philippines, Indonesia, Malaysia, Thailand, Vietnam, and India. Dr. Goulston's strategies will be culturally responsive and multilingual, effectively communicating brand messages in local languages alongside English, facilitating strong global outreach for companies.

Overview of Ellerton & Co. and Future Prospects

Ellerton & Co. is an integrated communication agency that utilizes a network of partners and consultants from Southeast Asia, India, and Hong Kong to enhance brand recognition and strengthen market presence. By 2024, the firm had achieved remarkable growth across diverse sectors such as financial services, startups, technology, healthcare, and hospitality through numerous successful projects.

Oliver Ellerton's Vision

Oliver Ellerton, Director of Ellerton & Co., expressed:
"Japan has established one of the world's leading brand identities, symbolizing innovation, precision, and quality. Our role is to leverage this strength while reconstructing brand stories to resonate with the cultures and market characteristics of Southeast Asian countries. To accomplish this, it's essential to focus on meaningful localization that transcends mere translation, conveying true value. Only through a deep understanding of both local markets and Japan's unique business culture can we create a genuine market bridge."

Dr. Goulston's Expertise

In his role as Japan’s Strategic Advisor, Dr. Goulston brings extensive experience in copywriting, editing, digital marketing, and involvement in B2B business along with science and cultural projects in Japan. His engagement will enable Japanese firms to formulate and execute more effective and practical brand strategies as they pursue growth in the dynamic Southeast Asian markets.

Dr. Goulston commented on the partnership:
"I have long trusted the insights, flexibility, and speed of results that Ellerton & Co. offers. Through our collaboration, we can leverage the knowledge and expertise from my company, MacroLingo, and provide localized PR solutions that drive higher value for Japanese and Asian companies."

About Ellerton & Co.

Ellerton & Co. specializes in supporting brands and businesses entering the Southeast Asian market. The agency offers end-to-end solutions including public relations, content development, and digital marketing, leveraging a network of carefully selected partner agencies across the region. With an experienced PR team, Ellerton & Co. is dedicated to facilitating growth for companies in Southeast Asia, improving brand recognition and establishing competitive market positions. For more information, visit our website: www.ellerton.co or the Japan page.

For media inquiries, please contact:
Michelle Vu
Public Relations at Ellerton & Co.
Email: [email protected]
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