RugOne: The Revolutionary Outdoor Brand Launches at IFA 2025 with Groundbreaking Technology

RugOne: A New Era for Outdoor Communication



On September 6, 2025, at the IFA Berlin, RugOne has officially launched, presenting its inaugural product, the Xever 7 series. This remarkable smartphone is hailed as the world’s first rugged outdoor phone featuring a revolutionary swappable dual-battery system. The advent of RugOne responds directly to the growing demand for durable, sustainable, and reparable technologies tailored for the adventurer in mind.

The brand, incubated by the well-known Ulefone, seeks to blend robust outdoor functionality with an environmentally friendly approach. RugOne's motto, "To Be Bold," captures its commitment to innovation and leadership in the outdoor communication space. The etymology of its name, combining the words `Rugged` and `Top One`, emphasizes its dedication to excellence and high-quality product offerings that stand against the elements.

Introducing the Xever 7 Series



The Xever 7 series is a game changer in the mobile technology industry. Designed to redefine what sustainability means for handheld devices, the Xever 7 brings forth an aesthetic that is both rugged and youthful, attracting a modern demographic that prioritizes performance and style. The highlight of this series is the swappable battery feature that allows users to change batteries without having to power down, thus ensuring uninterrupted usage and significantly extending the product's lifespan.

Indeed, this innovation aligns precisely with the European eco-design directive, promoting sustainability and significantly contributing to the reduction of electronic waste. RugOne’s commitment to eco-friendly principles is not only timely but necessary in an age where the environmental impact of consumer electronics is under scrutiny.

Advanced Features of the Xever 7



Beyond its groundbreaking power solution, the Xever 7 series is equipped with a state-of-the-art camera system featuring Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), ensuring users capture stunning images and videos in various conditions. Among the standout capabilities is its advanced thermal imaging feature, powered by the FLIR® Lepton® 3.5 sensor. This technology allows users to visualize thermal signatures, providing functionalities that can be critical in outdoor settings, such as spotting wildlife or assessing heat loss in structures.

RugOne's Commitment to the Outdoor Community



RugOne, rooted firmly in the philosophy of bold innovation, focuses on producing long-lasting products designed with principles of eco-design in mind, such as user-replaceable batteries and enhanced reparability. Their target consumers are not just tech enthusiasts, but rather outdoor lovers who aspire for technology that integrates seamlessly into their adventurous lifestyles.

As the market for outdoor communication gadgets grows, RugOne is poised to become a prominent name, standing out with their blend of durability and style. The Xever 7 series not only fills a gap in the market but sets a new standard for outdoor technology that respects the environment while providing users with what they need to explore the great beyond.

For more information about RugOne and its products, visit their official website and follow them on their various social media platforms including Facebook, LinkedIn, YouTube, X, Instagram, and TikTok.

Topics Consumer Products & Retail)

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