#Japan #Healthy Eating #Fuchu #Morinabon #Vegetable Soup

The Rise of Vegetable-Based Soups in the Market

The vegetable-based soup market is experiencing significant growth, with reports indicating a remarkable increase of 217% by the end of 2025, compared to figures from 2015. Morinabon Co., Ltd., headquartered in Fuchu, Tokyo, is responding to this market trend by launching revamped soup products, including:

1. Pot-au-Feu Soup with Chunky Vegetables
2. Chowder Soup with an Abundance of Mushrooms
3. Soymilk Potage Soup with Skin-On Pumpkin

These products will hit the market on August 10, 2026, targeting the fresh produce section and catering to the growing demands of health-conscious consumers looking for convenient ways to consume vegetables.

The Appeal of Homemade Vegetable Soups

Consumers are increasingly drawn to soups not only for their taste but also for the warmth they provide, with 50% of soup eaters citing that they enjoy liquids like soups and stews. Additionally, nearly a third (32.4%) of respondents expressed a preference for soups as a way to consume more vegetables, indicating that vegetable soups are becoming essential for those wishing to enhance their dietary intake.

The current three products by Morinabon are designed to offer an authentic taste of Western cuisine that is typically hard to recreate at home, perfect for busy families looking to enjoy a hearty meal.

Features of the New Soup Lineup

Each of these soups serves 3 to 4 people and boasts a robust flavor profile:

1. Pot-au-Feu Soup with Chunky Vegetables

With a rich base, this hearty soup transforms into a perfect accompaniment for rice. Morinabon has added caramelized onions, a staple that is time-consuming to prepare at home. Additionally, the quantity of ‘Fond de Veau’ has been increased to provide a deeper flavor experience, diverging from the conventional taste of standard consomme.

2. Chowder Soup with an Abundance of Mushrooms

In just a few easy steps with ingredients like shimeji mushrooms and king oyster mushrooms, this chowder is simple to prepare. Characterized by the introduction of porcinis, a signature ingredient in Western dishes, this soup undergoes a modified preparation process where mushrooms are sautéed before boiling, enhancing both the depth of flavor and the aromatic qualities.

3. Soymilk Potage Soup with Skin-On Pumpkin

Ideal for quick preparation, this potage allows for easy cutting via microwave steaming. The new formulation sees a 2.5 times increase in soymilk versus the previous version, resulting in a creamier texture and highlighting the natural sweetness of the pumpkin.

Product Details

• - Pot-au-Feu Soup

- Net weight: 750g
- Packaging: 10 packs per case
- Storage: Keep in a cool, dry place away from direct sunlight
- Shelf life: 540 days
- Suggested retail price: ¥350 (tax excluded) / ¥378 (with tax)

• - Chowder Soup

- Net weight: 750g
- Packaging: 10 packs per case
- Storage: Keep in a cool, dry place away from direct sunlight
- Shelf life: 750 days
- Suggested retail price: ¥350 (tax excluded) / ¥378 (with tax)

• - Soymilk Potage Soup

- Net weight: 750g
- Packaging: 10 packs per case
- Storage: Keep in a cool, dry place away from direct sunlight
- Shelf life: 750 days
- Suggested retail price: ¥350 (tax excluded) / ¥378 (with tax)

As more consumers turn towards healthier meal options, Morinabon’s new vegetable-based soups pave the way for an enjoyable and nutritious dining experience while keeping the focus on the vegetables that consumers crave.