Enhancing Conversion Rates with TechTouch Integration in Backlog Management

Revolutionizing Project Management with TechTouch

In a significant move to elevate the efficiency of project management, TechTouch Corporation has announced the integration of its AI-driven Digital Adoption Platform (DAP) with Backlog, a project and task management tool used by over 1.45 million users worldwide. This collaboration aims to enhance user experience and ultimately improve the conversion rates from trial to paid plans.

Understanding the Need for Integration

Backlog is recognized for fostering communication among team members and providing solutions to various project challenges. While many users take advantage of a one-month free trial, the transition to paid plans has been an ongoing challenge. To address this issue, TechTouch's integration is designed to guide users seamlessly during their trial, ensuring they can fully appreciate the product’s value.

The implementation of TechTouch will provide interactive guides when a user first logs in, helping them navigate through essential first steps with ease. Supplementary explanations will accompany features and operational elements to foster a deeper understanding.

Choosing TechTouch: A Well-Considered Decision

The key to selecting TechTouch was its capacity to create and display no-code operational guides effectively. The project management team carefully evaluated various criteria to maximize system capabilities and provide optimal support. They concluded that TechTouch could deliver the ideal user experience by:

1. Displaying tailored operational guides based on user behavior and expertise.
2. Offering flexible designs that allow for marketing and promotional applications without coding.
3. Ensuring scalability for future global expansion.

Positive Reactions from Nulab’s Team

According to Makoto Fukuda, UI/UX designer and front-end engineer at Nulab, the introduction of TechTouch has been met with enthusiasm across various departments. Sales representatives have reported smoother customer interactions due to the operational guides. Meanwhile, the marketing team is thrilled to establish a foundation for promoting seminars directly through the product interface.

Nulab plans to utilize TechTouch's analytical capabilities for user behavior analysis during the trial phase actively. The goal is to visualize conditions that enhance conversion rates. In an industry where data visualization and actionable insights often exist in separate products, TechTouch stands out by allowing immediate implementation based on real-time data, significantly improving the PDCA cycle.

Insights into Backlog's Capabilities

Backlog serves as a central hub for managing information related to project-related issues online. Its unique communication features promote team collaboration and drive project success. With an intuitive user interface, even those unfamiliar with project management tools can effortlessly start using Backlog right away. Learn more about Backlog.

The TechTouch Advantage

TechTouch simplifies the creation and implementation of operational guides, relieving the strain on system administrators while facilitating user interaction. It supports comprehensive user behavior analysis and delivers solutions for various issues, making it suitable for a broad range of organizations from startups to government entities. As of May 2025, TechTouch boasts over 8 million users and holds the number one domestic market share. It has received multiple awards, including the Good Design Award, and has been recognized as a J-Startup by the Japanese Ministry of Economy, Trade and Industry. The company's focus on enhancing AI capabilities in DAP development underscores its commitment to advancing Japan's digital transformation (DX) and customer experience (CX).

About TechTouch Corporation

Founded in March 2018 and headed by CEO Nakadataka Imamuda, TechTouch Inc. is located at PMO Ginza II, 5F, 8-17-1 Ginza, Chuo-ku, Tokyo. The company specializes in developing and providing the Digital Adoption Platform "TechTouch" and the data strategy AI agent "AI Central Voice". Visit TechTouch for more details.