Hisense Launches TriChroma Laser TV L9Q, Setting New Home Cinema Standards

Hisense Redefines Home Cinema with TriChroma Laser TV L9Q

Hisense, a leading name in consumer electronics and home appliances, has officially launched the TriChroma Laser TV L9Q, promising to elevate the home entertainment experience. Designed for film enthusiasts and casual viewers alike, this new laser television boasts a remarkable brightness of 5000 ANSI lumens and a 50001 contrast ratio, enabling it to deliver incredibly vivid images in any lighting condition. The precision in light control combined with the vibrant color accuracy of its triple laser technology brings every frame to life with cinematic intensity.

The L9Q caters to diverse lifestyles, offering projection sizes ranging from 80 to 200 inches, transforming any space into a personal cinema. Hisense has also introduced a paired solution with an Ambient Light Rejecting (ALR) screen, available in sizes of 100, 110, 120, 139, and 150 inches, ensuring crystal-clear images regardless of the ambient light. With IMAX Enhanced certification and support for Dolby Vision, the L9Q promises exceptional picture quality and clarity, whether viewers are enjoying the latest blockbuster or binge-watching their favorite series.

In terms of audio, the L9Q features the exclusive Opéra de Paris | Devialet sound system, equipped with a 6.2.2 channel speaker setup that supports Dolby Atmos. This results in rich, multi-dimensional sound that fills the room, enhancing the experience for both movies and music. Its ultra-short throw design allows for impressive screen projection from just a few centimeters away, removing the necessity for complex setups or large spaces.

Beyond its technical specifications, the L9Q also shines in its aesthetic appeal. Inspired by the circular light structure of the Royal Opera and the acoustic chambers of Roman theaters, this design not only functions well but also represents Hisense's dedication to blending timeless artistry with cutting-edge technology. The distinctive design has garnered accolades, including the prestigious Red Dot 2024 and iF Design Awards 2025.

According to Omdia's analytics, Hisense has maintained the largest global market share in laser TVs, standing at an impressive 69.6% in the first quarter of 2025, marking six consecutive years at the forefront of the industry. The L9Q embodies Hisense's vision of helping users 'enjoy the moment', turning everyday experiences – from family movie nights to solo concerts and thrilling sports events – into unforgettable memories.

The L9Q is set to roll out in key markets worldwide, including the United States and Canada, in the third quarter of 2025, with specific release dates, pricing, and availability to be determined locally in the weeks to come.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in delivering high-quality multimedia products, home appliances, and smart IT solutions. Hisense ranks second worldwide in overall TV shipments between 2022 and 2024 and holds the number one position in 100-inch and larger TV sales as of Q1 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a means to connect with audiences worldwide.