Bites Launches Direct Ordering via ChatGPT
Bites, the pioneering AI-native food ordering platform, has officially launched its ordering experience on ChatGPT. This move marks a significant breakthrough for restaurants and point-of-sale (POS) systems, as it allows them to capture customer demand through conversational AI, eliminating reliance on traditional third-party marketplaces.
Transforming Restaurant Interactions
For years now, restaurants have faced the burden of high commissions from third-party delivery marketplaces, which often charge fees that can reach up to 30% for online orders. Bites addresses these challenges head-on by empowering restaurants to connect directly with their customers, thereby providing transparent pricing without hidden costs or marketplace fees. This not only enhances profitability for restaurants but also enriches the experience for customers who seek convenience in their dining choices.
The Vision Behind Bites
Bala Subramaniam, Founder and CEO of Bites, shared, “AI is fundamentally changing how consumers interact with local businesses. With ChatGPT and our partnerships with POS systems, we are taking away the need for third-party marketplaces. This allows restaurants to keep a larger share of their earnings while offering customers an intuitive and straightforward ordering experience.”
By integrating directly with POS providers, Bites ensures the prices available on its platform mirror those in-store, establishing a structure built on real-time menus. The absence of inflated price markups or additional operational expenses allows both restaurants and POS companies more control over their profit margins and customer relationships.
An Improved Ordering Experience
Using ChatGPT, customers can now search for what they want to eat—be it “pizza near me” or “breakfast in San Jose”—and seamlessly transition from discovering options to placing their order within a single conversational interface. This streamlined process not only enhances the user experience but also fosters loyalty among diners by providing access to a wider selection of eateries without the inconvenience of inflated prices and surprise fees.
As the trend of ordering shifts from apps to voice-activated agents, Bites is constructing a national, AI-driven food ordering network that consolidates national, regional, and local restaurants into a unified conversational experience through partnerships with POS systems. This innovative approach creates a decentralized network where restaurants can efficiently reach out to customers while safeguarding profit margins, guest data ownership, and operational control—features often compromised within the third-party ecosystem.
Looking Ahead
Bites plans to reveal its initial lineup of POS partners at the upcoming Restaurant Leadership Conference (RLC). During this event, they will illustrate how AI-driven ordering can be integrated into existing restaurant frameworks, reinforcing their commitment to revolutionizing the dining experience in a tech-savvy world.
About Bites
Bites stands out as the only AI-native restaurant marketplace that merges the ease of third-party ordering platforms with the profitability of first-party sales models. By placing POS systems at the heart of its operations, Bites empowers restaurants to retain their profit margins, nurture their customer relationships, and expand sustainably, all while offering consumers unparalleled selection, convenience, and transparency in pricing. For further details, visit
withbites.com.