Asana Partners Transfers Ownership of The Krog District to 26th Street Partners

In a significant move for the Atlanta real estate market, Asana Partners has sold The Krog District to 26th Street Partners. This sale, finalized on September 25, represents a critical shift for one of Atlanta's most beloved developments, located adjacent to the BeltLine Eastside Trail in the historic Inman Park neighborhood. The portfolio sold includes several prominent properties such as 73 Krog St. NE, Krog Street Market at 99 Krog St. NE, and 661 Auburn Ave. NE.

The Krog District is not merely a collection of buildings; it has become a vibrant symbol of community and culture in Atlanta. Featuring a curated array of award-winning dining options and retail spaces, along with popular community areas, the District embodies a lively atmosphere that attracts both locals and visitors. Over the past year alone, it has welcomed eight new establishments, further enhancing its status as a culinary and social hub.

Seth Black, a Partner at Asana Partners, emphasized the importance of community in their investment strategy, stating, "The Krog District is a great example of our approach to investing in vibrant neighborhoods with deep connections. We're excited for the future of the property with 26th Street Partners, a strong owner that understands Krog's legacy and cultural significance in Atlanta."

The extensive redevelopment of The Krog District was completed by Asana Partners in 2023, modernizing the area while respecting its historical roots. This transformation involved replacing an outdated industrial structure and gravel parking lot with modern mixed-use buildings, along with a new parking garage. Moreover, outdoor dining spaces were introduced, and a thoughtfully curated merchandise mix designed to cater to both local residents and visitors was crafted, ensuring that the area remains walkable and connected to the BeltLine Trail.

The project significantly increased the available square footage by over 70,000 square feet, reinforcing the area's appeal to both foot traffic and potential residents. Collaborative efforts were made with the Inman Park Neighborhood Association and the City of Atlanta Urban Design Commission to ensure that the historic architectural character of the community was preserved during the redevelopment.

The Krog District has garnered widespread recognition following its redevelopment. Notably, Krog Street Market received accolades in the Newsweek Readers' Choice Awards, being named the Best Food Hall in August 2025, and ranking as the third-best food hall in the USA Today list for 2025. Renowned dining establishments, including Superica and Ticonderoga Club, have also received commendations from the Atlanta Michelin Guide, further solidifying the District's reputation as a culinary destination.

Representing Asana Partners in the transaction was Eastdil Secured, ensuring a smooth transfer of ownership. Asana Partners, known for its focus on retail-driven real estate investments, has been actively enhancing vibrant neighborhoods across the United States. With over $7 billion in neighborhood assets under management, their mission revolves around creating positive impacts within communities through thoughtful and sustainable developments.

For those keeping an eye on the real estate market in Atlanta, this transition presents an exciting new chapter for The Krog District. The collaboration between Asana Partners and 26th Street Partners signals ongoing commitment to enhancing and preserving the cultural richness of this iconic neighborhood.

For more information on Asana Partners and their portfolio, visit www.asanapartners.com.