Exploring the World of Fun Erasers: An Exhibition by IWAKO at SFT GALLERY

Exhibition: The Journey of IWAKO's Fun Erasers

Starting from July 23, 2025, SFT GALLERY at the National Art Center, Tokyo, will host an exciting exhibition focused on the intriguing creation story of IWAKO's whimsical erasers. For over 50 years, this distinctive company, established in 1968 in Yashio City, Saitama Prefecture, has dedicated itself to developing unique, enjoyable, and unconventional products, serving an ever-growing audience worldwide.

A Dive into the Heart of Creativity

IWAKO, known for its signature items like sushi, vegetables, and animals, has carved a niche in the hearts of children and adults alike, with its innovative rubber erasers. These products are not just charming but actual collectibles, exploring various shapes and designs that reflect everyday life. Their recent creations have gained immense popularity across the globe.

Visitors to this exhibition will have the chance to explore the meticulous process that goes into crafting these erasers. Attendees can witness firsthand the unveiling of prototypes, molds, and runners—the small plastic scraps generated during production—providing a factory-like experience that is both educational and entertaining. This behind-the-scenes access offers insight into the intricate manufacturing stages from design to molding, packaging, and shipping.

Exclusive Exhibition Merchandise

Alongside the fascinating displays, the exhibition will also feature an exclusive product for sale: a set of three IWAKO erasers beautifully packaged in limited-edition designs themed around Tokyo and Japan. These cheerful, colorful packages are sure to appeal to both nostalgic adults and children on the lookout for treasure.

The IWAKO erasers not only spark joy with their playful designs but also serve to connect generations; they evoke memories for adults while capturing the imagination of young ones. As summer kicks off, this exhibition presents a perfect opportunity for families to create joyful memories together, making it a delightful stop during the holiday season.

Exhibition Details

- Title: The Journey of IWAKO's Fun Erasers Exhibition
- Date: July 23, 2025 – September 23, 2025
- Location: SFT GALLERY, National Art Center, Tokyo (B1 Souvenir from Tokyo)
- Hours: 10:00 AM - 6:00 PM, extended to 8:00 PM on Fridays and Saturdays when exhibitions are in session
- Closed on: Tuesdays (Open if a holiday falls on a Tuesday, with a day off following)
- Special Closures: August 4, August 20, August 21, September 1 due to museum maintenance

For queries during the exhibition period, please reach out to the gallery at 03-6812-9933.

About Souvenir From Tokyo

Souvenir from Tokyo offers a unique blend of comic art, craft items, and works from young designers without being restricted by fame or genre. Providing a storefront for new and creative designs through a Tokyo perspective, it enhances the cultural landscape and showcases the spirit of creativity.

- Address: National Art Center, Tokyo 1F, B1, Roppongi 7-22-2, Minato City, Tokyo, 106-8558
- Phone: 03-6812-9933
- Operating hours: 10:00 AM - 6:00 PM (with extended hours on Fridays and Saturdays until 8:00 PM)
- Website: Souvenir From Tokyo
- Instagram: Souvenir From Tokyo Instagram

About IWAKO

Since its inception in 1968, IWAKO has been committed to manufacturing high-quality Japanese goods, gaining popularity worldwide due to their exceptional standards. It aims to craft products that children will cherish, bringing smiles not only locally but also internationally. IWAKO engages in social contribution by hosting many school visits and participating in local festivities, reinforcing its position as a welcoming company where children can gather and indulge in creativity.