Dynata Welcomes Deirdre Thomas as New Chief Product Officer

Dynata, LLC, recognized as a leading provider of first-party data, has announced the appointment of Deirdre Thomas as its new Chief Product Officer. Thomas's extensive experience and strategic vision are expected to significantly influence Dynata's product development and innovation.

In her upcoming role, Thomas will work directly under CEO Mike Petrullo, joining Dynata's Executive Leadership Committee from January 6, 2025. Her primary responsibilities will include shaping the company’s product direction and enhancing its capabilities in research and data science. This addition comes at a pivotal time for Dynata, as the company seeks to capitalize on its strong foundation in data quality and performance.

Before joining Dynata, Thomas spent thirteen years at Nielsen, where she excelled as Chief Product Officer for Nielsen Audience Measurement. During her tenure at Nielsen, she was instrumental in defining the company’s global audience measurement strategy, which encompassed product development, user experience design, business partnerships, and client enablement. The breadth of her experience spans cross-platform and digital roles, including facets of product sales, marketing, and research, showing her comprehensive understanding of product strategy.

Thomas's career began at McKinsey & Company as a consultant, laying the groundwork for her analytical expertise and strategic thinking. Her leadership roles across significant organizations have earned her a reputation in the industry as a visionary and a leader who can navigate the complexities of the evolving media landscape.

Mike Petrullo expressed enthusiasm regarding Thomas’s appointment: “We are eager to apply Deirdre's vision, experience, and focus to our core data, media measurement, and activation products. Her past successes and her proactive approach to adapting to industry changes will be vital as we continue to enhance our offerings.”

This strategic move is regarded as critical as Dynata looks ahead to 2025 and beyond. With a commitment to quality and innovation at the forefront, the company aims to expand its full product portfolio and improve its standing as a reliable data source in the market.

Dynata, as a company, prides itself on being one of the largest providers of first-party data in the world, with a global reach that includes over 70 million consumers and business professionals. The organization's robust database, enriched with detailed individual profile attributes gathered through comprehensive surveys, is essential for delivering trustworthy insights and measuring marketing effectiveness across channels. In serving over 6,000 clients, including market research firms, media agencies, and corporate customers worldwide, Dynata remains a cornerstone in the realm of data-quality solutions.

With Thomas's leadership and vision, Dynata is positioned to not only meet but exceed the expectations of its clients, driving advancements in data services and ensuring client success in an increasingly competitive marketplace. As the team looks forward to 2025, the focus will be on leveraging these developments to foster growth and innovation within its established framework of reliable data services.

For more information about Dynata and its new leadership, visit www.dynata.com.