#China #Hisense #Qingdao #Phantom Blade Zero #RGB gaming

Hisense Partners with Phantom Blade Zero

Hisense, a leading global brand in consumer electronics and home appliances, has officially confirmed its partnership with the highly anticipated game Phantom Blade Zero. The announcement highlights Hisense's role as the global partner in the television and monitor categories for this exciting title developed by S-GAME. At the upcoming Gamescom LATAM 2026, Hisense aims to demonstrate how its advanced visual display technologies can enhance real gaming scenarios and deepen player immersion.

Enhancing Gameplay with Superior Display Technology

The essence of this collaboration lies in Hisense’s display technology, known for its superior color expression and contrast capabilities. For Phantom Blade Zero, this translates into smoother combat visuals, greater environmental detail, and atmospheric lighting that brings to life its cinematic world inspired by Wuxia. As players assume the role of a warrior confronting their fate, every movement, shadow, and strike is showcased with exceptional realism.

Paul Zhang, General Manager of Brand and Marketing at Hisense’s Global Commercial Center, emphasized the importance of emotional immersion and precision response in great gaming experiences. “For a title like Phantom Blade Zero, where Wuxia aesthetics meet exhilarating action, our display technology is designed to faithfully express every move and mood, allowing players to not just see the world but feel like an integral part of it.”

Julius Li, Marketing Director at S-GAME, added, “Together, we offer global audiences a fully immersive cinematic experience filled with breathtaking combat, a unique KungfuPunk universe, and an epic Wuxia narrative interwoven with rich destinies, passion, and rivalry… making every strike, scene, and dramatic moment feel vivid and unforgettable.”

Hisense continues to lead in innovation, striving to connect cutting-edge display technology with meaningful user experiences. Through this partnership, the company aims to bring players closer to the worlds they engage with, offering visuals that are not only more vivid but also intuitive and immersive.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 160 countries. The brand specializes in providing high-quality multimedia products, smart home solutions, and consumer electronics. According to recent reports by Omdia, Hisense is the top global manufacturer of televisions measuring 100 inches or more (2023-2025). As a pioneer in RGB MiniLED technology, Hisense continually drives developments in this advanced technology. Additionally, as the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sporting partnerships to engage audiences worldwide.



This collaboration between Hisense and Phantom Blade Zero is poised to redefine immersive gaming, setting new standards for how visual technology can enhance player engagement and experience. Players can look forward to an exciting upcoming title that promises not just to entertain but also to create an environment that feels real and alive, pushing the boundaries of what gaming can achieve.