#Italy #Birla Carbon #Continua SCM #Circtec #Trecate

Birla Carbon Launches New Continua™ SCM Production Line in Trecate, Italy

On February 5, 2026, Birla Carbon made a significant announcement regarding the expansion of its operations in Trecate, Italy, by unveiling a dedicated production line for its Continua™ Sustainable Carbonaceous Material (SCM). This new facility will focus on the finishing and packaging of a cutting-edge product derived from end-of-life tires, reinforcing the company's commitment to sustainability and customer supply security.

The Continua SCM represents a large-scale initiative that aims to provide high-quality, circular materials for a variety of applications in both the rubber and non-rubber sectors. According to John Loudermilk, the President and CEO of Birla Carbon, this development marks a turning point for the company and the carbon black industry as a whole. With the capacity to supply substantial volumes of this innovative material, Birla Carbon plans to solidify its long-term supply capabilities to customers around the globe.

The raw materials necessary for producing Continua SCM will be sourced from Circtec's newly operational tire pyrolysis facility located in the Netherlands. This collaboration highlights a concerted effort towards sustainability, as it allows for a steady inflow of recycled content, which is essential for producing environmentally friendly products. Loudermilk emphasized that,