Experience the Latest Fashion Trends at SHIBUYA SCRAMBLE COLLECTION AUTUMN Fair!

Discover the Essence of Autumn at the SHIBUYA SCRAMBLE COLLECTION

Starting September 11th through October 13th, the SHIBUYA SCRAMBLE SQUARE is set to impress with its latest fair, dubbed the SHIBUYA SCRAMBLE COLLECTION AUTUMN. With the theme "Autumn, take me away," this event invites visitors to explore new facets of their personal style through an array of fashion and trends.

On September 20th, attendees can enjoy an exclusive fashion show featuring the unique designs of renowned stylist RIBBON, also known as Risa Kato. The event, set in the 12th-floor event space Scene12, will showcase stylish items from various popular stores, offering a fresh take on autumn fashion. The excitement doesn’t stop there—an exclusive wine bar, “Nippon no ii o-sake,” will also be available, allowing guests to indulge in exquisite Japanese wines along with seasonal delights.

In addition, the venue will host live music performances through the SCRAMBLE MUSIC SHOW, featuring JAZZ artists performing in some of the most beloved shops within the square. To make the experience even sweeter, special coupons will be available exclusively through the Shibuya Scramble Square app, allowing guests to enjoy discounts while shopping for fashion, music, and food this fall.

Special Events and Features

Fashion Show on September 20th
This much-anticipated fashion show on September 20th will highlight RIBBON’s creative styling using pieces from trendy shop collections. The event focuses on the theme of discovering "the unknown self" and aims to captivate the audience with the latest in fall fashion. Additionally, global dancer and creator RIEHATA will join the event, engaging in a talk show along with RIBBON.

Exclusive Wine Experience

Guests will also have the opportunity to visit the limited-time wine bar, “Nippon no ii o-sake,” which will be open from September 12th to 20th. Celebrated wines that have won gold, silver, and bronze medals at the 2025 Japan Wine Competition will be offered in a cozy setting perfect for enjoying the taste of autumn.

Live Jazz Music
On October 10th and 11th, the SCRAMBLE MUSIC SHOW will feature live performances by talented artists inside popular shops like agnès b. and DRESSTERIOR. The exact performance times will be announced on the official website closer to the event date. Visitors are invited to enjoy the show free of charge.

SPECIAL OFFERS

Participating stores are offering an AUTUMN COUPON of ¥3,000, available for guests who download the Shibuya Scramble Square app and register their payment methods. This coupon can be used for purchases over ¥30,000 starting from October 3rd to 13th.

POP UP STORE Highlights

1. AHRES – Featuring a unique lifestyle and beauty collection with the theme "Have a Cool Day!" offering exclusive skincare products.
Duration: August 27 to September 16
2. PLEATSMAMA – A sustainable fashion brand from Korea, making its debut in Shibuya with practical and chic pleated bags.
Duration: September 18 to October 1
3. TEECHI – Showcasing innovative clothing designed for comfort and style.
Duration: October 7 to October 20

Conclusion

The SHIBUYA SCRAMBLE COLLECTION AUTUMN fair is more than just a fashion event; it’s an immersive experience that blends style, music, and gourmet delights to celebrate the beauty of autumn. Don’t miss out on this opportunity to enjoy exclusive fashion insights, live performances, and delightful wine tastings, all while discovering a new side to your personal style. Mark your calendars and join us in this fashion-forward celebration at Shibuya Scramble Square, where autumn awaits you!