Fullpath and CallRevu Join Forces to Enhance Dealership Marketing Strategies

Fullpath and CallRevu: A Strategic Partnership in Automotive Marketing

In a significant move for the automotive industry, Fullpath, a leading Customer Data Platform (CDP), has announced a strategic integration with CallRevu, renowned for its communication solutions. The partnership aims to drive deeper customer insights and enhance marketing capabilities for automotive dealerships. This collaboration is anticipated to reshape the landscape of dealership marketing by leveraging first-party data in more efficient and targeted ways.

The integration between Fullpath and CallRevu allows dealerships to combine customer data with detailed call interaction records. By incorporating CallRevu's phone activity into Fullpath’s CDP, dealerships can create a comprehensive view of each customer. This enriched data will give dealerships crucial insights into customer behavior, needs, and preferences, fostering improved engagement strategies.

Enhanced Customer Profiles

One of the major benefits of this integration is the enhanced customer record. Fullpath's platform now integrates CallRevu's phone interactions, allowing dealerships to see the complete customer journey. This consolidated approach means that dealers can better understand how previous phone interactions have influenced customer decisions and preferences.

For instance, dealerships can now tap into filters based on call history—such as the frequency of incoming and outgoing calls, as well as missed calls—facilitating more precise audience segmentation. By analyzing this data, they can adjust their marketing strategies to align with the specific interests and engagement levels of different customer segments.

Targeted Marketing Engagement

The advantages of this partnership extend beyond data integration. Dealerships will now have the capability to personalize their outreach based on customer interactions. By understanding the nuances of each customer’s engagement through phone calls, dealerships can craft messages that resonate better with potential buyers.

Aharon Horwitz, CEO and Co-founder of Fullpath, expressed enthusiasm about the new integration, stating, "The CallRevu integration makes it easier for dealers to access and use their first-party data. The insights gained from phone interactions provide profound knowledge about customer needs, enabling dealerships to create superior shopping experiences."

Moreover, this targeted approach not only strengthens customer connections but also opens doors for increased service and sales opportunities. By aligning marketing efforts with real-time customer data, dealerships can ensure that they are providing value at every customer touchpoint.

Commitment to Innovation

Ben Chodor, CEO of CallRevu, echoed this sentiment by commenting on the importance of meaningful integrations in dealership operations. He noted, "Our partnership with Fullpath underscores our commitment to driving innovation and delivering unparalleled value within the automotive industry. By merging communication insights with marketing solutions, we empower dealerships to reach their customers more effectively."

The integration is now accessible to dealerships across North America, signifying an important step toward enabling dealerships to leverage data-driven insights effectively. Dealerships interested in making the most of this feature are encouraged to contact their account representatives at either Fullpath or CallRevu for further details.

About Fullpath and CallRevu

Fullpath stands out as a customer data platform specifically designed for the automotive sector, aimed at enhancing customer engagement through first-party data utilization. The platform provides dealerships with tools to connect with customers, increase sales, and foster customer loyalty.

On the other hand, CallRevu originated from within the dealership space, offering a robust communication system tailored for automotive needs. Their services range from hosted phone systems to call tracking and performance management, all driven by actionable insights derived from real-time data.

In summary, the collaboration between Fullpath and CallRevu represents a pivotal development in the automotive marketing realm. By combining comprehensive data analytics with strategic communication insights, this partnership stands poised to revolutionize how dealerships engage with their customers, ultimately driving sales and enhancing customer satisfaction.