Celebrating 35 Years of HMV with Exclusive Sumikko Gurashi Merchandise

HMV's 35th Anniversary Celebration with Sumikko Gurashi Merchandise

This year marks a significant milestone as HMV celebrates its 35th anniversary in Japan. Since the opening of its first store in 1990, HMV has become synonymous with the music and entertainment industry, making it a beloved destination for music lovers. To celebrate this special occasion, HMV is releasing exclusive original merchandise in collaboration with the popular character brand, Sumikko Gurashi, known for its charming and quirky characters that resonate with fans of all ages.

The partnership brings Sumikko Gurashi characters into the world of music, showcasing them as adorable idols. These unique merchandise items feature the beloved characters dressed in idol outfits, making it a delightful way for fans to join in on the anniversary celebrations. Each character embodies the spirit of Sumikko Gurashi, where being shy or seeking comfort in corners is celebrated.

Exclusive Merchandise Details

The special merchandise will be available both online and in stores, providing multiple options for fans to grab their favorites. Here’s what you need to know:

Online Sales

- Where to Buy: HMV&BOOKS online and @Loppi
- Order Period: Beginning September 30, 2025, at 10:00 AM (JST)
- Delivery: Items will be gradually handed out starting from November 17, 2025.
- Note: No additional purchase gifts are offered for online purchases.

In-Store Sales

- Availability: In stores starting November 7, 2025
- Participating Locations: All HMV stores and HMV&BOOKS stores, excluding HMV SPOT Ariake Garden, HMV&BOOKS SPOT Itami Airport, and HMV record shop.

Purchase Benefits

To encourage fans to celebrate together, a unique offer is available. For every purchase of ¥3,000 (including tax) of the exclusive Sumikko Gurashi x HMV merchandise, customers will receive a random photo card featuring one of various designs (8 available). It’s a fun surprise to accompany your new collectible! However, be aware that supplies are limited, and the card designs cannot be chosen.

Upcoming Events: Meet Sumikko Gurashi!

In addition to the merchandise release, fans will have the opportunity to meet Sumikko Gurashi characters in-person during a special photo event. This event is set for November 9, 2025, at LalaPort Yokohama in the North Curve Mall on the third floor. More details about this exciting event will be announced in late October, and it promises to be an unforgettable experience for fans.

About Sumikko Gurashi

Since its inception in 2012, Sumikko Gurashi has gained immense popularity by resonating with people who share a desire to feel comfortable and seek solace in corners. The characters showcase a mix of cuteness and slightly negative, surreal traits, mirroring the relatable experiences many have. This charm has captivated a wide audience, solidifying Sumikko Gurashi’s status as a cultural icon in Japan. For more information about these beloved characters, explore the official Sumikko Gurashi page.

Keeping Up with Sumikko Gurashi

Stay updated on the latest Sumikko Gurashi news by following their social media channels. There, you can find ongoing updates about merchandise and events:

About San-X

San-X has been creating unique and original characters since its establishment, including notable ones like Rilakkuma and Sumikko Gurashi. Their commitment to bringing joy through endearing and whimsical characters has made them a favorite worldwide. With over 1,000 original characters, San-X continues to develop innovative products, events, and promotions that endear them to audiences globally. Learn more about San-X here.

Join the celebration of HMV’s 35th Anniversary with Sumikko Gurashi merchandise and events, bringing together music lovers and character fans alike!