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Oisix and Kirin Unveil an Innovative Collaboration

In an exciting new venture, Oisix, a reputable food subscription service in Japan, is teaming up with Kirin Beer to launch a unique collaboration product. The Kit Oisix “BBQ Chicken with Hamashi Sauce” will be available for Oisix members from August 21, 2025. This novel meal kit leverages the use of 'Hamashi,' an unconventional pear often overlooked due to its unsatisfactory shape, showcasing how deliciously sustainable food can address food waste issues.

The Project Behind the Collaboration

This collaboration marks the first product from the initiative “Turning Waste into Deliciousness!” spearheaded by Kirin Beer. This project aims to elevate the profile of “Mottainai” fruit—produce that, while perfectly edible, does not meet the strict standards for market sale. Kirin Beer launched its “Kirin Hyoketsu Mottainai Project” in May 2024, aiming to reduce food waste by creatively utilizing these unconventional fruits in its drinks.

The initial entry in the series, “Kirin Hyoketsu Mottainai Hamashi,” saw remarkable sales, achieving 150% of its expected target by moving approximately 270,000 cases, highlighting a rising trend towards accepting and embracing imperfect yet flavorful fruit.

Why Focus on Hamashi?

The extreme weather conditions during the summer of 2024 caused a surge in the number of these non-standard Hamashi pears. Known for their refreshing sweetness, many of these pears were unfortunately rejected for commercial sale due to cosmetic imperfections. Kirin’s proactive project not only rescues this fruit but also celebrates its flavor, offering consumers both sustainability and indulgence.

What's in the Kit?

The Kit Oisix features fragrant BBQ chicken, drizzled with a sauce made from Hamashi purée. This special sauce enhances the dish's flavor profile, combining the rich notes of soy sauce with gentle sweetness, making it a hit with families. The kit provides all necessary ingredients and a straightforward recipe, allowing families to prepare a delicious meal in just 20 minutes.

Meal Kit Offering:

• - Product Name: Kit Oisix “BBQ Chicken with Hamashi Sauce”
• - Availability: August 21, 2025, 10:00 AM to August 28, 2025, 10:00 AM
• - Price: 2,159 Yen (tax included, for two servings)
• - Special Note: Enjoy as a main dish or alongside Kirin’s “Hyoketsu Mottainai Hamashi” for a delightful pairing.

Re-released Kirin Hyoketsu Mottainai Hamashi

In conjunction with the meal kit launch, Kirin will re-release its popular “Kirin Hyoketsu Mottainai Hamashi” drink on August 19, 2025. Having proven successful, the drink will be available in both 350ml and 500ml cans, further solidifying the harm reduction efforts surrounding this unique fruit.

Joining Forces for Sustainability

Oisix has been a pioneer in meal kits since its inception in 2013, having developed over 2,500 recipes aimed at making cooking easier and healthier. The collaboration with Kirin not only showcases culinary creativity but also emphasizes a shared commitment to combating food waste.

The project’s ambitious goals include saving 250 tons of Mottainai fruit annually and involving over 100 growers in these efforts. Oisix’s long-standing endeavor to implement sustainable practices aligns seamlessly with the mission of the Kirin project, marking a significant step towards a more sustainable food industry in Japan.

Both companies aim to educate consumers and promote awareness of the value of imperfect fruits that can still offer delightful tastes and culinary experiences.

Conclusion

This collaboration presents a wonderful opportunity to enjoy delicious food while contributing to a more sustainable future. By choosing to purchase the Kit Oisix “BBQ Chicken with Hamashi Sauce” and Kirin's drinks, customers not only experience gourmet cooking but also participate in broader environmental initiatives. For more information, check out Oisix's official page here.