#USA #New York #Marriott Bonvoy #W Hotels #Hotel Tales

W Hotels Unveils New Season of Hotel Tales

W Hotels, part of the expansive Marriott Bonvoy portfolio, has officially rolled out the latest season of its acclaimed storytelling initiative, Hotel Tales. This creative venture is designed to shine a light on the diverse moments that encapsulate the unique experience of staying at W Hotels worldwide. The essence of this series is to invite viewers into the spontaneous interactions and vibrant stories that materialize whenever guests check into a W hotel.

The newest episodes kick off at the brand's flagship location, the newly renovated W New York - Union Square, where the buzz of creativity was spotlighted by renowned performer Chloë Sevigny during the initial launch last year. This current season expands beyond the borders of North America, extending to four continents and featuring a lineup of artistic talents, including the multi-faceted Orville Peck and culinary innovator Isaac Carew.

In Texas, Orville Peck stars in an amusing adventure titled "The Masked Chase," where he recounts the peculiar event of his signature mask going missing before a soundcheck. The charismatic pursuit through W Austin culminates in a delightful twist: the mask is returned on a silver platter, complemented by a handwritten message confirming it was returned by the staff, known as W Insiders.

Over in Budapest, model Emma Winder leads us through a whirlwind discovery of W Budapest in "Missed Postcards." Initially aiming for a day of sightseeing, Winder finds herself indulged in the hotel’s plush aesthetic and is swept away by the luxurious offerings at the AWAY Spa and an exquisite culinary experience at Le Petit Beefbar. Reflecting on her experience, Winder states, "I went back to my suite after an iconic day of surprises; the hotel had stolen the show."

Concurrently, in Florence, Isaac Carew blends into the kitchen scene at W Florence, finding inspiration amid Italy's culinary heritage. In his piece, viewers are treated to behind-the-scenes narratives of pasta tastings and casual chats with chefs, showcasing how the daily grind of hotel life can translate into a gastronomic adventure that blurs the lines between guest and chef.

Adwa Bader’s segment "Writer's Block, Unblocked" shifts the focus to creativity, as she ventures into W Dubai – Mina Seyahi fueled by the hotel’s dynamic environment. Bader's experience reflects how the hotel can serve as a muse, inspiring creativity that unlocks newfound perspectives, reinforcing that each stay can lead to unexpected artistic insight.

The series culminates in Macau, where Kenny Kwan narrates his impromptu culinary adventure titled "A New Stage." He recounts how a joke between friends about cooking led him to a private kitchen at the hotel, allowing him to shape a cooking experience that mirrored his aspirations rather than playing a role created by others. "I finally wasn't playing someone else's story; I was being whoever I wanted to be. You had to be there," he reflects.

George Fleck, W Hotels' Senior Vice President and Global Brand Leader, conveys the core essence of Hotel Tales succinctly: "At W Hotels, every hotel is a stage for stories that could only happen here." This sentiment captures the brand's commitment to delivering bold, unique experiences while meticulously curating environments that inspire story arcs worth sharing.

W Hotels has risen from the vibrant scene of New York City to a global lifestyle hospitality leader since its inception in 1998. The expansion of Hotel Tales marks a significant chapter in the brand's evolution, melding innovative design, creative programming, and a refreshing approach to modern luxury.

The latest season of Hotel Tales is being released across various digital platforms, including Instagram, TikTok, YouTube, and the brand’s editorial platform, The Angle. Viewers are encouraged to engage with more than 70 destinations globally at whotels.com, immersing themselves in the exciting tapestry of tales waiting to be discovered.

To keep up with W Hotels and its evolving narrative, fans can follow the brand across social media platforms. The excitement doesn’t stop here; the next line of stories is set to debut in 2026, inviting audiences everywhere to think beyond the ordinary and plan future travels because the motto remains - "next time, be there."

About W Hotels

Born from the vibrant energy of New York City, W Hotels offers more than 70 global destinations characterized by their chic designs, signature services, and lively atmospheres. As the brand continues to evolve, it perfectly marries the lively spirit of its locations with the essence of the surrounding culture to create spaces that welcome diverse perspectives and new experiences.

For detailed information on new offerings from W Hotels, visit W Hotels website.