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Unveiling the Marketing Book Awards 2026

In a bid to celebrate and recognize exemplary marketing literature, Shoeisha Co., Ltd. is thrilled to announce the second edition of the Marketing Book Awards 2026. Scheduled to kick off on April 7, 2026, this initiative invites marketing practitioners across Japan to submit their favorite books in the marketing domain through a web voting system. The goal is simple: to identify which marketing works practitioners believe should be recommended to their peers, thus contributing to the professional growth of the industry.

The Marketing Book Awards made a remarkable debut in 2025, receiving an enthusiastic response from the community. Building on this success, the second edition aims to further engage marketing professionals in identifying the books that have made a significant impact on their work. Whether it’s a book that has proven invaluable in daily tasks or a transformative read that has inspired new strategies, every entry counts towards showcasing what the marketing industry has to offer.

Voting Process and Criteria

The voting will be conducted from April 7 to May 19, 2026. Participants are encouraged to reflect on the past year and consider all marketing-related business books published by any publisher, regardless of the publication year. However, certain criteria dictate the eligibility of the books:

• - Eligible Books: All marketing-related business literature is welcome without restrictions on the publisher or year.
• - Ineligible Books: Works that are deemed personal business guides, including information products, will be excluded. Additionally, previously awarded books cannot be nominated.

The award will culminate in recognizing the top recommended book as the Grand Prize, alongside several other titles designated as notable runners-up based on the number of votes received.

How to Participate

To vote for your favorite marketing book, simply visit the official website. The site will also feature a selection of top-selling titles to assist in your decision-making process, allowing you to consider books that have already garnered attention in the marketplace.

Key Dates to Remember

• - Voting Period: April 7, 2026 – May 19, 2026
• - Announcement of Winners: Early June 2026
• - Bookstore Fair Launch: We aim to host a series of fairs in bookstores and online platforms nationwide starting in June 2026.
• - Networking Event and Lectures: On September 8 and 9, 2026, during the MarkeZine Day 2026 Autumn, authors of the award-winning books will participate in lectures and networking sessions.

This is a golden opportunity for marketing practitioners to discover new insights, trends, and methodologies from the literature that shapes our industry. By voting, you will not only be contributing to your own professional development but also fostering a culture of knowledge-sharing within the marketing community.

Stay connected for more updates via the official X account and our Facebook page. Let’s celebrate the power of marketing literature together as we look forward to a successful Marketing Book Awards 2026!