#Germany #Spielwarenmesse #Essen #BRANDmania

Upcoming BRANDmania Festival

The anticipation is building for the next installment of BRANDmania, the festival dedicated to the power of brands. Set to unfold on June 24-25, 2026, at the historic Zeche Zollverein in Essen, Germany, preparations are already in high gear. This notable event serves as a platform where brands, licensors, and agencies come together to explore collaboration opportunities and showcase their innovative strengths.

What to Expect at BRANDmania

As preparations ramp up, numerous reputable brands from various sectors such as entertainment, media, food, fashion, and toys have already expressed interest in participating. Following overwhelmingly positive feedback on previous editions, the festival is resetting its aims to be the central hub for innovative brand presentations and cross-industry exchanges.

Christian Ulrich, spokesperson for the organizing committee of Spielwarenmesse eG, emphasized the festival's significance: "BRANDmania continues to establish itself as the essential platform for innovative brand showcases and intersectoral interactions."

Moreover, the collaboration with Licensing International continues to flourish, ensuring that a rich program of high-level conferences will be available to all attendees. This partnership signifies the commitment to delivering insights that can drive successful licensing relationships.

Key Events and Networking Opportunities

BRANDmania is not just about exhibitions; it emphasizes networking among professionals and newcomers in the industry. For instance, there will be a spirited event called LicenseLounge, situated in the NCC West foyer during the playtime fair in Nuremberg, which is scheduled for late January. This initiative is set to become the must-visit spot for industry stakeholders looking to build connections and exchange ideas on current market trends.

During the playtime fair, the LicenseTalks sessions will be held, showcasing international speakers presenting engaging overviews of major developments within the licensing field. These sessions will occur on both Tuesday and Wednesday, providing valuable expertise and facilitating discussions among attendees.

Following these presentations, a coffee break event will be hosted on Wednesday afternoon, creating a perfect avenue for establishing new relationships. The playtime fair will serve as a crucial lead-up to the main event at BRANDmania.

About BRANDmania: An Overview

BRANDmania stands out as a B2B networking event aimed at fostering collaborations between brands, seeking potential partners across various industries. Each year, it seeks to enhance connections among businesses and allows participants to network within a rapidly evolving marketplace.

The next edition is poised to take place within the Grand Hall of the historic Zollverein mine, showcasing a unique backdrop that combines industrial heritage with modern business acumen. With an expanding global reach, BRANDmania represents a critical touchpoint for brands looking to make an impact.

The Spielwarenmesse eG operates with a dual focus on both versatility and international reach. It is renowned in the industry, particularly within the toy market, and oversees major events, including the Nuremberg Toy Fair—the leading B2B global trade fair for toys—and the SPIEL event in Essen, targeted at consumers.

With an experienced team of 60 professionals based in ToyCity Nuremberg and partnerships across more than 100 countries, the Spielwarenmesse eG continues to set the stage for significant themes and trends within the sector. Their broad portfolio includes participation in global exhibitions, ensuring further reach for manufacturers and innovative brands.

In closing, the upcoming BRANDmania festival embodies the spirit of innovation and collaboration within the licensing landscape, promising a vibrant marketplace for ideas, trends, and strategic partnerships.

For more information, visit spielwarenmesse-eg.de.