#Japan #Tokyo #Hibaya Kadan #Gokito Matsu #Gokito Senryo

Hibaya Kadan's Ritual Flower Launch for the New Year

In a unique tradition aimed at welcoming prosperity and good fortune for the upcoming year, Hibaya Kadan, a renowned floral company, is set to release two special flower arrangements: 'Gokito Matsu' (Ritual Pine) and 'Gokito Senryo' (Ritual Thousand Ryo). Starting December 25, 2025, these arrangements will be available at selected Hibaya Kadan stores across the Kanto region.

The launch comes after a traditional blessing ceremony held at Hibaya Kadan's flower logistics center. Revered priests from Isehara Daijingu, a historic shrine in Isehara City, were invited to perform a ritual blessing on the flowers just before shipment. This practice reflects the company's commitment to transforming floral offerings into meaningful experiences that resonate with customers' desires for a clean and prosperous new year.

Significance of the Ritual Flowers

Historically, new year decorations serve as beacons to welcome the 'Toshigami' or the deity of the new year into homes. The lively greenery of pine trees symbolizes longevity and strength, while the name 'Senryo' refers to attracting wealth and prosperity, making these plants significant talismans during the new year celebrations. The gifting and display of these flowers embody a rich cultural heritage that has been preserved and passed down through generations.

Hibaya Kadan aims to enrich this tradition by adding more than aesthetic value to their offerings. Each arrangement will be accompanied by a purification tag that signifies the intention of attracting good fortune. The goal is to uplift customers’ spirits as they prepare for the new year, creating a sense of positivity and serenity.

Details of the Launch

• - Sales Period: December 25, 2025, until sold out.
• - Availability: Selected stores of Hibaya Kadan and Hibiya-Kadan Style in Tokyo, Kanagawa, Saitama, Chiba, and Shizuoka, with some exceptions.
• - Pricing: The 'Gokito Matsu' starts at 350 yen (tax included), while the 'Gokito Senryo' begins at 800 yen (tax included). Please note that prices and available sizes may vary by location.

As Hibaya Kadan moves forward, the company desires to foster a connection between customers and traditional cultural practices through the beauty of floral displays. By offering these unique ritual flowers, they aim to enhance the New Year experience, allowing individuals to reflect on their aspirations for the year ahead and herald in abundance and well-being.

About Hibaya Kadan

Founded in 1872, Hibaya Kadan evolved into a prominent floral firm following the establishment of its main store at Tokyo's Hibiya Park in 1950. With roughly 190 locations nationwide, they provide a wide array of services, including wedding floral arrangements, personal and corporate gifts, ceremonial services, urban beautification, and floral graphic services. Hibaya Kadan continues to explore new ways to enrich lives through the simple yet profound beauty of flowers.

For more information, visit Hibaya Kadan's official website or follow them on Facebook and X. Their online store can be accessed here.