#Japan #Tokyo #Cross Marketing #Marketing Research #shyness survey

Survey Insights into Shyness in Japan

In a recent study conducted by Cross Marketing, a Tokyo-based marketing research firm, data regarding shyness was gathered from 1,100 participants aged between 20 and 69 across Japan. The findings reveal that a significant 63% of individuals identified themselves as shy. This period of the year, particularly in April, marks a time of transitions such as entering school or starting new jobs, a phase where social anxieties can heighten.

Understanding Shyness

The survey aimed to explore self-perceptions of shyness and how individuals perceive it from their surroundings. Around 40% of respondents admitted to recognizing themselves as shy, though they reported that others did not label them as such. Notably, older individuals, particularly those in their 60s, exhibited a decrease in self-identification with shyness, falling below 10%.

Common Perceptions of Shyness

When asked what shyness means to them, respondents predominantly associated the term with being "shy", "timid", and "introverted". The characteristics highlighted include being gentle and reserved, with many categorizing shyness as merely a personality trait, rather than a flaw. Women in their 60s particularly resonated with definitions such as "innocent", "reserved", and "not needing to change". Meanwhile, younger women in their 20s expressed feelings of anxiety associated with being relatively shy.

Scenarios Where Shyness is Felt

Participants noted various situations where they feel the effects of shyness. The most common scenarios include discomfort in large group settings, preferring solitary activities, and feeling tense during self-introductions. Once more, females, especially in their 20s, reported increased instances of anxiety in social settings, implying that generational perspectives on shyness may differ significantly.

Overcoming Shyness

Various strategies were identified by the respondents aimed at mitigating the effects of shyness. These include preparing neutral conversation topics to maintain dialogues, minimizing the fear of making mistakes, and actively taking the initiative to engage in conversation. This proactive approach serves to build confidence in social situations.

About the Survey

The Internet-based research was conducted between February 28 and March 2, 2026, covering all 47 prefectures of Japan. Participants were sourced from diverse demographics to ensure a comprehensive understanding of shyness across age groups.

Cross Marketing continues to provide in-depth insights into various societal trends through their research efforts, helping better understand popular sentiment and individual experiences.