#Japan #Tokyo #Makuake #Sauna Poncho #SOU Sauna

SOU Launches New Multi-functional Sauna Poncho

JS Trading Co., Ltd., celebrating nearly a decade of business, has debuted its latest sauna accessory on the crowdfunding platform Makuake. This innovative multi-functional sauna poncho is designed to enhance your sauna experience, bridging the gap between a relaxing soak and getting dressed. With SOU’s mission to become your ultimate sauna companion, the new poncho is already a hit, achieving its funding goal in a mere 19 hours after launch on April 27, 2025.

SOU has established itself as a trusted name in the sauna community, known for its quality and practicality. The poncho serves as a comfortable wrap for those finishing their time in a sauna, hot spring, or gym—and is designed to keep you cozy and skin-friendly as you transition back to your everyday attire.

Features of the Sauna Poncho

One of the standout features of the poncho is its lightweight and compact design, which is significantly more portable than traditional sauna ponchos. Made from soft gauze material, it efficiently absorbs moisture while being gentle on your skin, even when damp.

User-friendly Design

Featuring large pockets, a hook for easy hanging, and slits for added comfort, this poncho is made to address common annoyances faced in sauna environments.

• - Unisex Fit: Suitable for both men and women, the poncho's gauzy material provides coverage without being overly transparent.
• - Easy to Fold: With the help of an elastic band, it can be rolled and neatly stored for convenience. Ideal for travel or quick outings, it takes up minimal space in your bag.

Practical Applications

• - Post-Sauna Cool Down: Perfect for cooling off after a hot sauna session.
• - Changing Wrap: Ideal for use at communal hot springs, gyms, and outdoor pools.
• - Skin Protection: Provides a barrier against the heat during sauna sessions.
• - Casual Wear: Great as loungewear or pajamas, it’s also stylish for quick errands.

Ambassador Insights

To ensure the product meets user expectations, SOU hosted an online roundtable with brand ambassadors—popular influencers who tested the poncho during the prototype phase. Participants praised the poncho's lightweight nature and soft fabric, which helped alleviate discomfort while enjoying the sauna. They also appreciated the practical features like the large pockets and easy folding mechanism.

Color Options

The sauna poncho is available in three calming colors:

• - Navy: A versatile shade that blends well with any outfit.
• - Gray: A charcoal gray that adds a sophisticated touch.
• - Turquoise: A refreshing color reminiscent of serene spa environments.

Product Specifications

• - Contents: Poncho body
• - Size Options: Free size, measuring 101cm in length and 80cm in width
• - Weight: Approximately 496g
• - Material: 100% cotton

SOU believes in fostering moments of relaxation, encouraging individuals to carve out time to disconnect from their busy lives. By focusing on creating the ideal sauna companion, SOU helps individuals explore new aspects of themselves and their surroundings.

Makuake Crowdfunding Details

• - Campaign Period: April 27, 2025 - May 30, 2025
• - Early Bird Discount: Up to 30% off for early backers
• - Link: Makuake Project Page

For daily updates, follow SOU on Instagram: SOU Instagram and RAKUSE Official.

JS Trading Co., Ltd. is dedicated to producing high-quality OEM products and specializes in lifestyle goods development. Located in Taito, Tokyo, they have a robust portfolio catering to various client needs. For any inquiries about their products, reach out to the EC Department via [email protected].