Famima Brings Hawaii to You with Delicious New Treats and Promotions

Famima's Hawaiian Treats: A Taste of Paradise

FamilyMart, Japan's popular convenience store chain, has officially launched its summer campaign "Eat Delicious Hawaii!", featuring an array of Hawaiian-inspired food items that cater to taste buds eagerly awaiting a tropical getaway. The promotion includes 12 delectable items, such as SPAM® rice balls, Loco Moco, and the much-anticipated Malasada filled with macadamia chocolate whip cream.

A Sweet Success: Malasada Sales Soar

Starting from July 15, the Malasada (Macadamia Chocolate Whip) achieved an impressive sales milestone of 500,000 units within its first week of release. This remarkable achievement positioned it as the number one selling bread item in the category at FamilyMart. The ongoing doughnut trend has undoubtedly contributed to this success, emphasizing the allure of Hawaiian flavors during the summer months.

In addition to Malasada, the popular Acai Bowl Drink also garnered attention, with sales surpassing 155,000 units during the same week. As the summer peaks, FamilyMart anticipates an even higher demand for these tropical treats.

Exciting Promotions for Customers

To further celebrate this successful launch, FamilyMart is hosting a special giveaway on their official X account (@famima_now). From July 22 to July 31, fans have the chance to win free Malasada coupons for 10,000 lucky participants who follow their account and share a designated post. It’s a sweet opportunity to enjoy this delightful treat without spending a yen.

More About the Campaign

The "Eat Delicious Hawaii!" campaign focuses on providing customers with a taste of Hawaii, capitalizing on the summer travel vibes that so many are looking for. In addition to the famous Malasada, consumers can enjoy a range of Hawaiian foods, prepared with authenticity in mind:

- SPAM® Rice Ball with Tuna Mayonnaise - A delightful combination of SPAM® from Hormel Foods and sweet tuna mayonnaise.
- SPAM® Rice Ball with Egg - A traditional Hawaiian favorite, featuring tender egg atop the savory SPAM® rice ball.
- Loco Moco with Kona's Coffee Gravy Sauce and Beef Hamburger - A classic dish made with a juicy hamburger patty, embracing the authentic taste of Hawaii.
- Acai Bowl Drink - A smoothie-style drink filled with strawberries, bananas, and blueberries, perfect for a refreshing summer treat.
- Acai Bowl Ice - Now served as ice cream topped with honey, fruit, and granola; this dish captures the essence of tropical sweetness.
- Garlic Shrimp - Large shrimp sautéed in a rich garlic sauce, representing a beloved Hawaiian dish.
- Macadamia Nut Pancake with Cream Sauce - Fluffy pancakes drizzled with creamy macadamia sauce for a decadent dessert.
- Fried Saimin - Unique Hawaiian-style yakisoba with a balanced blend of flavors.

With these delicious offerings and engaging promotions, FamilyMart is celebrating the spirit of Hawaii right in the heart of Japan, bringing smiles and tasty experiences to customers.

Join the Hawaiian feast and dive into the delightful flavors that FamilyMart has brought to the table this summer!