Arista Demand Welcomes Jordanna Howard as New VP of Global Integrated Sales

Arista Demand, a prominent name in the realm of B2B demand generation solutions, has recently announced a significant addition to its leadership team. Starting September 1, 2026, Jordanna Howard will assume the role of Vice President of Global Integrated Sales, marking a pivotal moment in the company's ongoing expansion efforts.

Building on a Successful Career

Prior to her new role at Arista Demand, Howard honed her skills at Veritas Media Group (VMG), where she spent five years cultivating her expertise as VP of Client Services. During her time there, she was instrumental in broadening VMG’s client portfolio and generating new revenue streams through innovative business partnerships. Her ability to foster strong relationships with existing clients while enhancing VMG’s reputation for exceptional service made her a key player in the company's growth strategy.

Howard's client-centric approach aligns well with Arista Demand's mission to provide results-driven solutions that connect B2B organizations with their ideal prospects. Her background in digital media, combined with her strategic mindset, positions her perfectly to lead the company's efforts in expanding client partnerships and developing new sales initiatives.

A New Chapter for Arista Demand

The addition of Howard to the team comes at a time when Arista Demand is focused on enhancing its service offerings and pushing the boundaries of traditional lead generation. Managing Director Jennifer Sand expressed genuine enthusiasm about Howard's arrival, stating, "We are thrilled to welcome Jordanna to Arista Demand. She brings tremendous experience, energy, and a client-focused approach that aligns perfectly with how we work. Jordanna will be an important part of our continued growth, and we're excited to have her on the team."

In her newly minted role, Howard will prioritize client development, forging strategic partnerships, and pursuing sales excellence. Her expertise in leveraging both digital and non-traditional media will augment Arista Demand's repertoire, allowing for more innovative and integrated solutions that transcend conventional lead generation practices.

A Personal Touch

Away from her professional achievements, Howard has a rich personal life, residing in Napa, California, with her partner Jeff and their daughter Mackie. She is passionate about community service, evident from her involvement with UCSF's Board of Directors for the "All May See" vision foundation and her role on the board of sfBIG, which connects advertising professionals in the Bay Area. Furthermore, she takes great joy in being active in her daughter's school life, notably as the troop leader for her local Girl Scouts Brownie troop.

About Arista Demand

Founded with the mission of energizing B2B organizations' revenue streams, Arista Demand utilizes cutting-edge intent targeting and demand generation strategies. Their offerings are tailored to connect brands with the audiences that matter most, employing a robust combination of first-party data, strategic planning, and execution excellence. In this rapidly evolving landscape of marketing and sales, Arista Demand aims to bridge the gap between buyers and sellers worldwide, leveraging Jordanna Howard’s talent to further this goal.

As the organization evolves, Howard's leadership is anticipated to be a catalyst for accelerated growth and innovative solutions, solidifying Arista Demand's position as a leader in the field of B2B marketing.