LegaXy Expands Into MENA with Optima Sports, Signs Golfer Ahmad Skaik

LegaXy Enters MENA Region with Strategic Move

LegaXy, renowned as India's leading platform for sportainment and talent management, has recently marked a groundbreaking expansion into the Middle East and North Africa (MENA) region. This strategic move was realized through a partnership with Optima Sports and Capital, a UAE-based advisory firm. This collaboration is particularly notable as it signifies LegaXy’s first international foray, making it a pioneer among Indian sportainment platforms venturing into this vibrant market.

The partnership aims to forge a comprehensive sports management ecosystem within the MENA region. This includes not only athlete representation but also extends to brand partnerships, experiential initiatives, and the creation of original content tailored for the region.

To kickstart this exciting venture, LegaXy has signed Ahmad Skaik, the UAE’s highest-ranked professional golfer, as its inaugural regional athlete. Speaking about this vital collaboration, Skaik emphasized the significance of this partnership for Emirati golf. “This partnership comes at an important moment for Emirati golf. LegaXy and Optima bring a long-term vision that goes beyond performance, focusing on brand, impact, and global presence. I'm proud to represent the UAE as we build something meaningful together,” he stated.

The strategic alliance was hailed by Sachin Kerur, Chairman of Optima Sports and Capital, who remarked, “LegaXy has set a strong benchmark in athlete brand building. Combining their global sportainment approach with our regional expertise allows us to create a world-class platform rooted in the Middle East. Signing Ahmad Skaik reflects our commitment to credibility, excellence, and regional talent.”

Amitesh Shah, Founder and CEO of LegaXy, expressed his enthusiasm for the MENA sports market, describing it as one of the most exciting globally. “Ahmad represents the professionalism, ambition, and international outlook we believe will define the region's next generation of athletes,” said Shah, reinforcing the shared vision between the two entities.

Adding to this sentiment, Mohammed Sirajuddin, Founding Advisor of LegaXy, highlighted the evolving sports ecosystem in the UAE. “The UAE's evolving sports ecosystem offers a strong platform for global growth. Our partnership with Optima brings the local insight required to create new opportunities for athletes and brands,” he remarked.

About LegaXy

LegaXy positions itself as a sports entertainment and talent management platform that assists athletes in building, safeguarding, and monetizing their brands through informed strategy, media engagement, and commercial partnerships. This athlete-first approach aims at generating long-term value, and the platform has worked with notable Indian athletes, including Yuzvendra Chahal, Harshit Rana, Harbhajan Singh, and Ishant Sharma, supporting their careers on and off the field.

About Optima Sports and Capital

Founded in the UAE, Optima Sports and Capital specializes in sports partnerships, talent representation, and investment strategies across the MENA region. With a robust international network, they offer brands and rights holders support in sponsorship strategies, rights negotiations, and activation, alongside advising on sports investments. Their consultancy efforts focus on enhancing commercial and market strategies, assisting organizations to navigate and thrive within the region's competitive landscape.

This partnership between LegaXy and Optima Sports seems poised to not only elevate individual athletes but to enhance the overall sports framework and opportunities within the MENA region, marking a pivotal moment in the trajectory of sports in the area.