Discover Yamagata's Cherry-Picking Dance with bea-kun's 47 Prefecture Project

Introduction to bea-kun's Dance Project

In the ongoing initiative by Apaman Network, a notable company in Japan's rental housing sector, the spotlight shines on the sixth installment of their engaging social media project, featuring their beloved mascot, bea-kun. Starting June 11, 2025, a new dance video titled the 'Yamagata Hanakasa Cherry-Picking Dance' will be unveiled, showcasing the charm of Yamagata Prefecture through lively choreography. This campaign not only serves as entertainment but also aims to uplift local communities by showcasing various regions' unique attractions.

Project Background and Goals

The primary objective of this initiative is to promote the distinct features and attractions of each of Japan's 47 prefectures through bea-kun's vibrant dances. This aligns with the company's commitment to regional revitalization, which contributes to Sustainable Development Goals (SDGs) — particularly Goal 11, focused on creating sustainable cities and communities. The digital footprint of the initiative also supports economic activity, thereby contributing to Goal 8, which addresses decent work and economic growth.

Highlighting Yamagata's Culture

The latest dance entry centers around cherry-picking, a cherished tradition in Yamagata. In this cheerful dance routine, bea-kun wears a traditional hanakasa (flower hat), energetically performing the Hanakasa Ondo dance while showcasing the region’s famous cherries. Key moments of the performance include rhythmic steps and lively cheer, creating a festive atmosphere that embodies Yamagata's spirit.

Dance Steps:

1. Step right!
2. Step left!
3. Step right!
4. Step left!
5. Face right
6. Face left
7. Face right
8. Pose on one leg!

Yamagata's Living and Lifestyle Charm

Known for its breathtaking natural landscapes and cherry cultivation, Yamagata boasts famous mountains like Zao and Gassan, along with the revered Mogami River. This diverse environment provides ample opportunities for tourism and agriculture, further enhanced by significant temperature variations that benefit farming. The prefecture's real estate scene is also flourishing, with a variety of housing options including newly built homes, apartments, and designer residences, particularly concentrated in urban areas like Yamagata City.

The region can be generally categorized into four areas, with the Murayama region boasting the highest concentration of housing and real estate companies, facilitated by easy access to the Shinkansen and major rail lines. The Okitama region, centered around Yonezawa City, also offers promising housing opportunities, while the northern Mogami region and coastal Shonai region continue to thrive with numerous properties available for lease.

Apaman Shop's Local Presence

Apaman Network operates five branches in Yamagata, focusing on localized support for residents searching for suitable accommodation. By leveraging its community-driven approach, the firm is committed to continuing its promotion of the region’s unique offerings digitally, including through various social media platforms.

Store Locations:

- Apaman Shop Sakurada: 4-9-23 Sakuradahigashi, Yamagata City, Yamagata (Shop URL: Apaman Sakurada)
- Apaman Shop Yamagata: 2-2-39 Akoyamachi, Yamagata City, Yamagata (Shop URL: Apaman Yamagata)
- Apaman Shop Yonezawa: 2-3-16 Jounan, Yonezawa City, Yamagata (Shop URL: Apaman Yonezawa)
- Apaman Shop Tsuruoka: 9-35 Sannomachi, Tsuruoka City, Yamagata (Shop URL: Apaman Tsuruoka)
- Apaman Shop Tendou: 1-3-7 Tendou Naka, Tendou City, Yamagata (Shop URL: Apaman Tendou)

Conclusion

As the 'Yamagata Hanakasa Cherry-Picking Dance' is launched, it sets the stage to celebrate local culture, strengthen community bonds, and encourage tourists and locals alike to explore Yamagata. Stay tuned as Apaman Network continues to share more delightful content promoting the wonders of each of Japan's unique prefectures on various platforms, ensuring that individuals can appreciate the rich diversity of the nation.

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