The Joint Chiropractic's New Arrival in Delaware
The Joint Corp., a well-recognized name in chiropractic care, has officially launched its first clinic in Delaware, marking an exciting chapter for both the company and the local community. This new location is situated at 50 North Dupont Highway in Dover, and it opens doors not just for the citizens of Dover but also signifies the company’s expanding retail footprint across the United States.
Operating through The Joint Chiropractic® network, The Joint Corp. holds the title of the nation’s largest provider of chiropractic services. With this recent opening, the company now has a presence in 43 states and the District of Columbia, making quality chiropractic care more accessible to patients nationwide. This new franchise is owned and operated by husband-and-wife duo, Troy and Dr. Cherese Bratcher, both of whom hail from Delaware and are enthusiastic about successfully introducing their home state to The Joint experience. Previously, they operated a clinic in Knightdale, North Carolina, showcasing their commitment and expertise in chiropractic care.
The significance of this new clinic is not lost on Sanjiv Razdan, the President and CEO of The Joint Corp. He expressed pride in this development, as it represents an important step in the company's ongoing growth strategy, particularly within the northeastern United States. Razdan congratulated the Bratcher family for achieving this milestone and emphasized how the clinic’s presence reflects The Joint's mission to provide accessible, convenient, and affordable chiropractic care.
Troy Bratcher has a long-standing background in cosmetology and barbering, spanning over two decades, but recently decided to retire from those professions to focus on expanding The Joint's network in their home state. His wife, Dr. Cherese Bratcher, brings a wealth of knowledge and experience as a Doctor of Chiropractic, alongside her credentials as a registered nurse and licensed massage therapist. Together, they aim to educate the community about the benefits of routine chiropractic care and its affordability, presenting it as a promising avenue for wellness and health.
Dr. Cherese Bratcher highlighted that one of the most common concerns surrounding chiropractic care is its cost. She and Troy are committed to offering cost-effective solutions and raising awareness about ongoing chiropractic care's importance for promoting overall health. Their vision aligns perfectly with The Joint’s philosophy of removing barriers to healthcare access, thus encouraging more patients to consider regular visits as part of their wellness routine.
The Joint Chiropractic is well-known for its unique retail model that emphasizes convenience and accessibility. Patients enjoy a hassle-free experience with no appointments necessary, eliminating the convoluted insurance procedures that typically accompany healthcare services. The clinic offers affordable rates and flexible operational hours, including evenings and weekends, making it easier for individuals to prioritize their health amid busy schedules.
Since its inception in 2010, The Joint Corporation has transformed the landscape of chiropractic care, introducing a model that combines healthcare with retail for increased convenience. The Joint is now the largest operator of chiropractic clinics in the country, with over 950 locations and more than 14 million patient visits each year, firmly establishing itself as a leader within the chiropractic space. Entrepreneur magazine has recognized The Joint as the “No. 1 in Chiropractic Services” and featured the brand numerous times in its “Franchise 500” lists, underscoring its rapid growth and appeal.
With the addition of the Dover clinic, The Joint Chiropractic continues to solidify its mission of providing accessible care that meets the evolving needs of patients. For those interested in learning more about The Joint or exploring franchise opportunities, further information is available at
The Joint’s website and its franchise site.
In summary, the opening of The Joint Chiropractic in Delaware is not only a win for the Bratcher family but also a significant advancement toward making quality chiropractic care more accessible to communities across the nation. The Bratchers’ commitment to educating the public about chiropractic health represents a hopeful outlook for enhanced wellness in Delaware and beyond.