#Japan #Shibuya #ONE CAREER #Shibuya Station #Adobe Express

ONE CAREER and Adobe Express Join Forces for New Campaign

Starting June 16, 2025, ONE CAREER has launched the second phase of its outdoor advertising campaign titled ‘#ES自由化宣言’ at the Shibuya Station, specifically at the Tokyu Den-en-toshi Line concourse. This initiative by ONE CAREER, which operates a job-hunting website aimed at supporting new graduates in selecting their first careers, has a central message: “My uniqueness becomes my weapon.”

This new campaign showcases the creativity and individuality of recent new hires at ONE CAREER, exemplifying the core message that personal attributes can be leveraged as strengths in the competitive job market. Through the use of the Adobe Express content creation app, they have created unique and visually striking self-promotion materials that highlight their diverse backgrounds and skills.

Exploring the '#ES自由化宣言' Campaign

Launched earlier on May 12, 2025, the campaign emphasizes innovative ways for individuals to represent themselves beyond conventional self-promotions. A dedicated website and web commercials have been part of this effort, designed to resonate with students navigating the job market. The outdoor advertisements that ran until May 25, 2025, aimed at enhancing visibility and engaging directly with students.

The new cohort of employees from ONE CAREER, who commenced their roles in April 2025, have been pivotal in this campaign, as their visuals and stories resonate deeply with the target audience. The collaboration with Adobe has enabled these individuals to express their narratives creatively, embodying the campaign's message effectively.

Details on the Second Phase of the Outdoor Campaign

The latest phase of the campaign will last from June 16 to June 22, 2025, employing large posters and digital signage strategically placed around the Shibuya Station area. Key features include:
1. Words of Encouragement: Messages from hiring managers of supporting companies that complement the theme of individuality.
2. Visual Displays: Videos and images showcasing the new hires’ self-promotion, designed to inspire other job seekers.

Shibuya, known as a hub for youth and business, serves as the perfect backdrop for this campaign, aiming to redefine how students approach self-promotion in a rapidly evolving employment landscape.

The Evolution of Recruitment Practices

This campaign is motivated by the challenges posed by the recent labor shortages and competitive hiring environment. The trend of direct recruiting, where companies proactively reach out to potential candidates based on their profiles, is gaining traction. One Career's database allows employers to scout candidates based on their background, skills, and experiences, drawing from over 2,000 companies that have already utilized the service.

Addressing the Challenges of Self-Promotion

Recognizing that traditional self-promotional methods can often be too standardized and text-heavy, ONE CAREER, in collaboration with Adobe, aims to empower students by providing tools to express their individuality creatively. The introduction of Adobe Express within the ONE CAREER platform enables users to seamlessly develop self-promotion materials, integrating text, images, graphics, and more.

By uploading their completed self-promotion sheets to their profiles, job seekers can present their assets to companies they apply to on ONE CAREER and leverage the ONE CAREER CLOUD scouting features to increase visibility among potential employers.

Looking Ahead: A Decade of Industry Impact

As ONE CAREER approaches its 10th anniversary in August 2025, the organization has continuously worked to bring transparency to the job market, a field often shrouded in mystery. The current campaign is a testament to their commitment to helping individuals express their best selves to employers, facilitating better matches between candidates and corporations.

The overarching mission of ONE CAREER is to cultivate individual career paths, promoting initiatives that empower students and enhance their job search strategies. Events, workshops, and further developments are planned to expand these self-presentation methods, ensuring every student can shine in their career endeavors.

In conclusion, ONE CAREER’s recent campaign not only signifies a shift in recruitment practices but also illustrates the importance of self-identity in the job market. With Adobe’s partnership, aspiring professionals can now approach their careers with comprehensive and creatively expressed profiles tailored to highlight their unique talents.