H.I.G. Capital Completes Strategic Acquisition of Kantar Media to Boost Innovations

H.I.G. Capital Welcomes Kantar Media to Its Portfolio

H.I.G. Capital, a leading global alternative investment firm, has announced the successful acquisition of Kantar Media, a well-established leader in media measurement and analytics. This significant transaction underscores H.I.G.'s commitment to expanding its portfolio and enhancing the capabilities of its portfolio companies.

Kantar Media, headquartered in London, UK, has built a robust reputation across more than 60 markets as a provider of critical insights into audience behavior, advertising effectiveness, and media consumption patterns. With a comprehensive suite of solutions, including audience measurement, cross-media analytics, and media validation tools, Kantar is well-positioned to support brands, agencies, and media owners in optimizing their marketing strategies.

A New Era for Kantar Media

Patrick Béhar, the CEO of Kantar Media, expressed his enthusiasm about the acquisition, stating, "We are thrilled to officially join the H.I.G. family. This partnership not only reflects their confidence in our vision but also significant investment in our future. The completion of this transaction marks an exciting new chapter for us, allowing us to sharpen our strategic focus and accelerate innovation to support our clients and partners worldwide."

Nishant Nayyar, Managing Director at H.I.G., emphasized that Kantar Media has long been recognized as a crucial player in the global media ecosystem. "Kantar provides mission-critical data and AI-driven analytics that assist its clients in strategic decision-making. Our evolving range of data solutions and proprietary measurement capabilities position Kantar Media excellently for continued growth and innovation as an independent entity," he noted.

Markus Noe-Nordberg, Managing Director and Head of H.I.G. Europe Middle Market Private Equity, added, "We are excited to seize this investment opportunity in Kantar Media, a company at the forefront of audience measurement and analysis. H.I.G.'s experience with scaling businesses and executing corporate carve-outs places us in a strong position to support Kantar's transition into an independent company."

The Road Ahead

H.I.G. Capital has been advised by Morgan Stanley & Co. International, ING, and Simpson Thacher & Bartlett LLP during this acquisition process. The firm, which manages approximately $70 billion in capital across various sectors, focuses on providing both debt and equity capital to mid-sized companies. H.I.G.’s portfolio encompasses over 100 companies, demonstrating its capability to manage significant investments and drive growth.

As Kantar Media embarks on this new journey under H.I.G., it is expected to accelerate its innovation efforts and strengthen its position as a leading independent authority in media measurement methodologies. With this strategic acquisition, both H.I.G. and Kantar Media are well-poised to redefine the landscape of media analytics and contribute substantially to the evolving global media economy.

For more information about Kantar Media and its offerings, visit kantarmedia.com.

To learn more about H.I.G. Capital and its investment focus, you can visit hig.com.