Rokt Leaders Connect with Wayne Gretzky at Advertising Week New York 2026 to Explore AI and Leadership

Rokt Leaders Participate in a Dynamic Discussion at Advertising Week New York 2026

In an inspiring showcase of leadership and innovation, Rokt, a frontrunner in ecommerce driven by AI, actively engaged during Advertising Week New York 2026 (AWNY). This significant event took place at The Penn District, drawing notable leaders from various industries, including sports icon Wayne Gretzky and representatives from companies such as Fanatics, Lowe's, and Mastercard.

Key Topics Explored

Rokt's involvement spanned across eight panel discussions, with four sessions on the main stages of AWNY and an additional four at The Female Quotient Lounge. These discussions predominantly centered around crucial themes such as leadership, the evolving landscape of customer engagement, and the transformative role of AI in commerce media. Jon Humphrey, Rokt's Senior Vice President and General Manager of Rokt Ads, emphasized the necessity of creating relevant interactions to enhance customer trust and drive growth within established relationships. As Humphrey stated, "As AI changes how people discover brands and make decisions, relevance becomes even more important. The opportunity is to help customers find something they value and give them a reason to return."

One of the standout sessions featured a conversation between Jon Humphrey, NHL Hall of Famer Wayne Gretzky, and Tucker Kain from Fanatics. This discussion focused on the realm of leadership and garnered significant attention, particularly following Fanatics' strategic choice to partner with Rokt for delivering AI-powered insights tailored to sports enthusiasts globally.