Strongheart Inks Sponsorship Deal with Meiji University Swimming Club

Strongheart Co., Ltd., based in Minato City, Tokyo, has recently announced a sponsorship agreement with the Meiji University Athletics Swimming Club. This marks the company's first collaboration with a university swimming team. Through this partnership, athletes from the club, who are aiming for a third consecutive championship at the 101st Japan Student Swimming Championships, scheduled from September 4 to 7, will receive support in the form of the athlete-targeted protein bar, Strongbar.

Purpose and Background of the Agreement

The mission of Strongheart is to support those who strive to succeed. Over the years, the company has been actively engaging with various university swimming teams including those from Hosei University, Nihon University, and Kinki University, providing them with Strongbars and other forms of support. The decision to sponsor Meiji University was made to assist the swimming club as they embark on another significant challenge, following their previous victories at the championships.

Additionally, Strongheart has also entered a sponsorship deal with the Japan Swimming Federation, which organizes the upcoming championship, to support all student swimmers competing for the top honors—not just those at Meiji University. This broader commitment emphasizes the company's dedication to promoting the sport and the athletes within it.

About Meiji University Athletics Swimming Club

Founded in 1919, this year marks the 106th anniversary of the Meiji University Swimming Club. The club made headlines in 2015 by winning the overall championship for the first time in 86 years and has since secured multiple titles, including a four-year winning streak from 2015 to 2018. With an impressive record of seven overall championships in the past decade—demonstrating their remarkable strength in collegiate swimming—the athletes are now setting their sights on achieving a third consecutive victory at the upcoming tournament.

Strongheart's Vision

Founded in Chigasaki in 2013, Strongheart is now in its twelfth year of operation. The founder, Kazuya Suzuki, has a rich background in swimming—from childhood through university competitions and later as a lifeguard. His personal experiences, including successful long-distance swims, inform the brand's commitment to aiding athletes in their quests for success. The development of Strongbar was inspired by his desire for a protein bar that athletes truly want to eat. With over 2.7 million bars sold, the sponsorship is also a means of expressing gratitude to those who have supported this journey.

Where to Purchase Strongbar

Strongbar is available for purchase via the official Strongheart online shop, major e-commerce platforms, select convenience stores, and the company’s own Chigasaki location, Stronghouse.

About Strongheart Co., Ltd.

- Company Name: Strongheart Co., Ltd.
- Founded: April 18, 2013
- CEO: Kazuya Suzuki
- Business Scope: Wholesaling of food ingredients, beverage sales, planning, product development, import, and export.
- Location: Headquarters: 3-16-13 Roppongi, Minato-ku, Tokyo, Japan. Chigasaki Office: 1-2-4 Higashikaigan Kita, Chigasaki, Kanagawa, Japan.