DXYZ Presents at Challenge Pitch 2026 to Tackle Labor Shortages in Retail

DXYZ's Vision at Challenge Pitch 2026

DXYZ, a subsidiary of Migaro Holdings, is set to share its innovative approaches at the "Challenge Pitch 2026 ～NEXT SC～" event hosted by the Japan Shopping Center Association. This event serves as a platform for startups and established businesses to present groundbreaking business plans aimed at the future of shopping centers. With a focus on addressing labor shortages, DXYZ's presentation is anticipated to highlight their latest developments and solutions utilizing their advanced FreeiD facial recognition platform.

The Context of Challenge Pitch 2026

The Challenge Pitch event aims to facilitate the sustainable growth of the shopping center industry by sharing cutting-edge technologies and initiatives. As part of this initiative, DXYZ will present its strategies to mitigate labor shortages, an issue that significantly impacts the retail sector. Previously, DXYZ has demonstrated its capability in enhancing visitor convenience and operational efficiency at various facilities, including large shopping centers in Tokoname City, Aichi Prefecture.

By implementing FreeiD, DXYZ has achieved a reduction in the burden on staff while strengthening security. This integration allows for seamless operations involving facial recognition payments, management of external vendors and employees, as well as tracking employee attendance. Such features are crucial in addressing the challenges faced by the industry as a whole.

Presentation Highlights

DXYZ's presentation is expected to cover key topics:

- Streamlining Operations: DXYZ's solutions aimed at improving operational efficiency in facilities.
- Features of FreeiD: An overview of the facial recognition-based functionalities for payment, access control, and attendance management.
- Future Outlook: How DXYZ plans to contribute to the industry moving forward and the scalability of their solutions.

Event Details

- Event Name: Challenge Pitch 2026 ～NEXT SC～
- Date: January 23, 2026 (Friday)
- Venue: Pacifico Yokohama
- Organizer: Japan Shopping Center Association
- Co-organizer: New Commerce Ventures Co., Ltd.
- Format: Part of the SC Business Fair 2026 (5-minute presentations per group)
- More Information: SC Business Fair

About FreeiD

FreeiD is a revolutionary facial recognition identity platform developed by DXYZ that integrates all forms of identification—wallets, ID cards, and more—through a single facial registration. This innovation allows users to access various services, make payments, and verify their identities without the need for traditional forms of identification. Imagine a world where your face is the key to your life, connecting everything you do—work, live, and play.

DXYZ offers a unique solution that can adapt to a multitude of facial recognition AI technologies, ensuring that each application is tailored for optimal performance. In the residential sector, FreeiD is introducing the first completely keyless "All Facial Recognition Apartments®" in Japan, facilitating seamless entry and access without the need for keys.

Beyond residential buildings, FreeiD's services are also expanding into offices, daycare centers, golf courses, and theme parks. Additionally, DXYZ is advancing proof of concepts for facial recognition payment solutions dubbed FreeiD Pay, alongside collaborations with My Number card services in local municipalities.

Future Directions

Migaro Holdings and DXYZ aim to continue promoting innovative smart city solutions that merge real-world applications with digital advancements. The vision is to create a seamless ecosystem that enhances the quality of life by integrating advanced technologies into everyday experiences.

For more information on DXYZ:

- Company: DXYZ, Inc.
- CEO: Seina Nakanishi
- Headquarters: Shinjuku Island Tower, 41F, 6-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Business Focus: Facial recognition platform services, DX promotion support, and system development
- Website: DXYZ