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Exciting Culinary Journey at the 2025 Nationwide Product Exhibition

The 2025 Nationwide Product Exhibition, organized by the Japan National Association of Small Business, will take place at Ikebukuro Sunshine City Exhibition Hall A and B from November 21 to 23, 2025. This event is a treasure trove for food enthusiasts, showcasing the very best of Japan's local delicacies and specialty products from all 47 prefectures.

An Unmissable Gathering of Local Flavors

With over 200 exhibitors anticipated, the display promises to be even larger than last year. Visitors will enjoy a delightful experience filled with local foods, handmade goods, and gift items— all available for tasting and purchasing, free of charge. The event is expected to attract approximately 85,000 attendees over three days.

The highlight will undoubtedly be the grand food court, which boasts over 1,000 seats, making it one of the largest in Japan. This year introduces a new standing area designed for casual dining, allowing guests to enjoy freshly made local specialties on site, ensuring an immersive culinary festival experience.

Series of Innovative Attractions

Originally launched in 1987 as the first Village Revitalization Exhibition, the event has evolved into what we know today as the Nationwide Product Exhibition. This will mark the 17th iteration of the festival.

Many exciting new features are set to debut:

• - Kids Corner: In collaboration with Japan Airlines (JAL), children can create their own paper airplanes, providing educational fun along with the taste journey.
• - Local Noodle and Broth Stand: Attendees can mix and match various broths and noodles to create their customized bowl of goodness.
• - Hokuriku Delicious Goods Market: This section supports the earthquake-affected areas in the Hokuriku region, featuring local delicacies.
• - Sake Alley: A must-visit for sake lovers, where a selection of fine sakes from around the country will be featured, including a special appearance by former Ozeki Tochinoshin.
• - Local Drink Stand and Sweet Selection: Following last year’s popularity, diverse local beverages and sweets will again be on offer.

Attendees can expect an extraordinary gathering of products, ranging from time-honored favorites to hidden gems, ensuring unique discoveries at every turn.

Event Details

• - Event Name: 2025 Nationwide Product Exhibition
• - Organizer: Japan National Association of Small Business
• - Date: November 21-23, 2025, from 10 AM to 7 PM (closing at 6 PM on the last day)
• - Location: Ikebukuro Sunshine City Exhibition Hall A and B, 3-1 Higashi-Ikebukuro, Toshima City, Tokyo, Japan
• - Admission: Free (Expected attendance: 85,000)
• - Participating Exhibitors: Over 200
• - Official Website: Nationwide Product Exhibition

The Nationwide Product Exhibition is more than just a food event; it’s a celebration of culture, community, and culinary excellence. From local specialties to commercial gems, visitors will immerse themselves in Japan’s rich heritage.

Online Experience

In addition to the on-site offerings, an online exhibition will be hosted simultaneously from November 11 to 30, allowing everyone to enjoy Japan’s culinary delights from the comfort of their homes. Visit the Online Product Exhibition to explore delicious options.

Understanding the Association

The Japan National Association of Small Business, established in compliance with the Small Business Association Law, consists of 1,589 local associations throughout Japan, representing around 800,000 businesses across the nation. The association promotes the interests and welfare of its members through various initiatives, including this grand exhibition.

For media inquiries, please contact the Nationwide Product Exhibition secretariat:
PR Officer: Kimura (Mobile: 090-9851-8193) / Uekawa (Mobile: 080-8777-4346)
Address: 6-17-5 Hongo, Bunkyo, Tokyo 113-0033, Japan | Keramisha Co. Ltd.
Email: [email protected] | TEL: 03-3868-2880 | FAX: 03-5801-0795