#United States #New Jersey #Playa Bowls #Açaí Bowl #Superfruit Bowl

Playa Bowls Expands Across the U.S. in 2025

Playa Bowls, known as the leading superfruit bowl shop in the nation, is finishing 2025 on a high note. The company, which originated in New Jersey, has seen significant growth thanks to a series of multi-unit agreements that were inked throughout the third and fourth quarters. This surge in development comes as Playa Bowls opens new locations across various U.S. markets, marking a pivotal year in its expansion strategy.

In 2025 alone, Playa Bowls opened an impressive 85 new shops, showcasing its ability to enter new states while maintaining a robust pipeline of franchise commitments. While the franchise is expanding, a notable development has also been its foray into international markets, hinting at its ambitious growth vision moving forward. Over 200 franchise agreements were signed, reflecting the intensified interest from both new and existing operators eager to be a part of the Playa Bowls family.

The company recently signed 32 multi-unit development agreements, representing strong support primarily from current franchisees who are confident in the brand’s operational model and growth potential. This strategic expansion focuses on key markets such as Virginia, Wisconsin, Nevada, and South Carolina, as well as metropolitan areas like Las Vegas and Houston. Their commitment to opening shops in several new states, including locations in Dallas, Nashville, and Charlotte, further emphasizes the robust growth campaign Playa Bowls has initiated.

As Playa Bowls drives its expansion, the company remains dedicated to its foundational principles focused on community and quality. CEO John Cappas indicated, "Supporting our franchise partners is at the heart of our strategy as we continue to grow. Our goal is to enhance our guest experience and create a meaningful brand presence in the communities we serve."

The brand also received numerous accolades in 2025, being recognized in various influential industry rankings. It made the Franchise Times Top 400 and Entrepreneur's Franchise 500, ranking at the very top of the acai bowl category. Additionally, the company secured a spot on the Fast Casual Movers & Shakers list, demonstrating its reputation as a leader within the food service segment. With widespread recognition and increased franchisee satisfaction, Playa Bowls emphasizes its commitment to not just growth in number but quality in service, ensuring that each franchise provides a positive experience.

Notably, 70% of the commitments to expand have come from existing franchise owners, which speaks volumes about the system's strength. The satisfaction of franchisees contributes significantly to Playa Bowls' overall success, fostering a network where success breeds confidence. As the brand looks toward the future, it aims to continue its trend of entering new markets while deepening its roots in existing territories through a focus on community engagement and sustainability.

The dedication to quality extends to Playa Bowls’ menu, which already boasts an impressive variety of over 40 items, including colorful acai, pitaya, and coconut bowls, as well as nutritious juices and smoothies made from locally sourced, high-quality ingredients. The brand has proven its commitment to health and sustainable living by providing customers with wholesome options that align with a healthy lifestyle.

Conclusion

With a strong year behind it, Playa Bowls is well-positioned to maintain its growth momentum as the brand inches closer to its vision of having a national footprint. Through strategic partnerships and community engagement, Playa Bowls reaffirms its role not just as a food destination but as a community partner in promoting healthy lifestyles. As 2025 concludes, it sets the stage for another exciting year, further reaching out to fresh markets and ensuring that its unique offerings remain accessible to new customers.

To stay updated on Playa Bowls and its expansion journey, visit www.playabowls.com and follow them on their social media platforms. Franchise opportunities are also available at franchise.playabowls.com.