#Japan #Allbirds #Setagaya #Updater #Cool Biz

Innovative Collaboration: UPDATER and Allbirds

In a unique partnership, UPDATER, a Japanese company based in Setagaya, Tokyo, and Allbirds, an American footwear brand known for its sustainable shoes, have launched the 'Foot Cool Biz' project. This initiative aims to promote eco-friendly summer attire in the business world by encouraging people to switch to breathable sneakers, particularly during the scorching summer months. Starting from August 18, 2025, UPDATER employees will adopt Allbirds footwear, contributing to a broader movement towards sustainability and environmental consciousness in the business realm.

The 'Foot Cool Biz' Project Explained

The 'Foot Cool Biz' project originated from the increasing instances of extreme heat due to climate change, leading to more hot days across various regions. The initiative emphasizes adopting a cool and comfortable approach in the workplace, allowing employees to wear sneakers instead of traditional formal wear during the summertime. With Allbirds sneakers, which are designed to lower perceived temperature by approximately 4°C, the project seeks to address the discomfort caused by summer heat while promoting eco-friendly choices. As a part of this initiative, a new energy source called the 'Foot Cool Biz Power Plant' has been introduced, and those who support this project will have the chance to win sustainable sneakers by participating in a lottery.

Actions and Collaborations

To further the goals of the 'Foot Cool Biz' project, UPDATER will integrate collaborative efforts across its various sustainability transformation services such as 'Minna Shop,' 'Shift C,' and 'Minna Works.' These partnerships aim to enhance the visibility and implementation of sustainable products within businesses, making it easier for employees and companies to adopt 'Foot Cool Biz' as a norm in their working culture.

• - Minna Power: This renewable energy service allows users to choose energy sourced from 46 prefectures across Japan, emphasizing transparency and sustainability. By participating in the 'Foot Cool Biz Power Plant,' users can enjoy the benefits of eco-friendly energy while standing a chance to win sustainable sneakers from Allbirds.
• - Minna Shop: Located in Shimokitazawa, this establishment showcases sustainable products and experiences, aligning with the project by displaying Allbirds sneakers and educating visitors about the brand's commitment to reducing carbon footprints.
• - Shift C: An ethical fashion platform that continuously assesses brands based on sustainability metrics, aiming to raise awareness of eco-friendly choices among consumers. They will be featuring articles related to the 'Foot Cool Biz' project during mid-September, further promoting the benefits of sustainable sneakers.
• - Minna Works: This initiative supports the well-being of employees by offering programmatic solutions that encourage a healthy work environment. UPDATER plans to distribute Allbirds sneakers to its employees, allowing them to experience the project's benefits firsthand and encourage others to partake in sustainable practices.

The Impact of Individual Choices

The collaboration between UPDATER and Allbirds is a clear message that small choices can lead to significant impacts on climate change. By using renewable energy sources and choosing sneakers that reduce environmental impact, individuals can collectively contribute to a more sustainable future. The essence of the initial 'Cool Biz' movement was to reduce energy consumption through relaxed dress codes, and this new project aims to revive and amplify that mission through practical, thoughtful choices.

Comments from the Companies

Eiji Oishi, the CEO of UPDATER, stated, "Simply using renewable energy and opting for environmentally friendly sneakers can create a ripple effect that drives social change. If we can contribute to combating climate change, there’s no reason not to act. Let’s become the 'updaters' who change the future!" Kohei Nishida, Allbirds Japan Director, expressed, "By prioritizing collaboration over competition, I firmly believe we can create a better impact on society. I’m excited to partner with UPDATER and retain the essence of 'Cool Biz' while stepping towards a sustainable future."

Conclusion

The 'Foot Cool Biz' project symbolizes a turning point in corporate responsibility towards environmental issues. By encouraging comfortable, breathable, and eco-conscious footwear alongside the sustainable use of energy, UPDATER and Allbirds are pioneering a movement that seeks to enhance not just the comfort of employees but also their awareness and actions regarding climate change. As this initiative unfolds, its success will inspire others to rethink their choices and step lightly toward a sustainable and kinder future.

For more information, check the official project site here.