Introducing 'La' Dishwashing Liquid: Natural Cleanliness with Two Fresh Scents

La Dishwashing Liquid: A New Era of Clean

Introduction
Oji Pharmaceutical Company, based in Shibuya, Tokyo, is thrilled to announce the launch of its latest kitchen care product, the La Dishwashing Liquid. Starting January 21, 2026, two refreshing scents will be available for purchase online, offering a natural and gentle cleaning experience designed for everyday use. With La's philosophy rooted in beauty and fragrance, this dish soap transforms routine dishwashing into a delightful and soothing experience.

Two Irresistible Scents

La Dishwashing Liquid comes in two captivating scents: Orange & Neroli and Lime & Lavender. Each variant is crafted to enhance your kitchen environment, bringing a touch of pleasant aroma to your dishwashing routine.

- Orange & Neroli: A fresh and floral citrus fragrance that refreshes your kitchen. The vibrant orange scent combined with the enchanting neroli creates a delightful atmosphere that uplifts your mood.
- Lime & Lavender: An invigorating green citrus note with a soothing herbal touch. The zesty lime paired with calming lavender promotes serenity, turning dishwashing into a stress-free moment.

The Philosophy Behind La

La Dishwashing Liquid is not just any cleaning product; it embodies Oji Pharmaceutical's commitment to beauty and fragrance. The product features three core principles:

1. Gentle Yet Effective Foaming
Using glucoside-based cleaning agents derived from corn fermentation and plant-based surfactants, La Dishwashing Liquid produces fine, dense bubbles that wrap around greasy dishes for effective cleaning. Its quick-rinsing formula ensures that you can wash dishes easily with minimal water.

2. Elevating Kitchen Time with Fragrance
Infused with essential plant oils, La Dishwashing Liquid enhances your dishwashing experience, turning it into a delightful moment that not only cleans but also uplifts your spirits.

3. User-Friendly with Eco-Consciousness
The formula is designed to be biodegradable and is free from phosphates, making it safe for both food containers and pet dishes. It has also demonstrated antibacterial effects in specific testing conditions, providing additional reassurance while cleaning.

Product Details

- Product Name: La Dishwashing Liquid
- Release Date: January 21, 2026 (Online exclusive)
- Volume: 500ml
- Price: 360 yen (tax included)
- Fragrance Options: Orange & Neroli, Lime & Lavender
- Sales Channels:

- Official E-commerce: Oji Online Shop
- TikTok Shop
- Amazon:
- Orange & Neroli
- Lime & Lavender
- Qoo10
- Orange & Neroli
- Lime & Lavender
- Rakuten:
- Orange & Neroli
- Lime & Lavender
- YAHOO:
- Orange & Neroli
- Lime & Lavender

Conclusion

La is dedicated to transforming the mundane task of washing dishes into a beautiful and enjoyable time. With the launch of La Dishwashing Liquid, Oji Pharmaceutical continues to emphasize the importance of nature’s beauty in everyday life. Through their limited offerings, they aim to deliver not just cleanliness, but an aromatic experience that makes every moment spent in the kitchen a pleasure.

Official Socials

- Instagram: @la_japan_
- TikTok: @la_japan_

About Oji Pharmaceutical Company

Oji Pharmaceutical embodies the belief that beauty is felt before it is seen. With a focus on elegant design and captivating fragrances, Oji Pharmaceutical offers products that leave a lasting impression, ensuring the essence of beauty lingers in everyday life.

Official Website: Oji Pharmaceutical

Contact Information:
Oji Pharmaceutical Co., Ltd.
4-3-15 Jinguumae, Shibuya-ku, Tokyo 519, Tokyo Central Omotesando