Experience the Delights of the Soel Flagship Store at the Summer Appreciation Festival

Soel Flagship Store Summer Appreciation Festival

On August 22, 2026, the Soel flagship store, located in Fukuoka, Japan, will host a special event called the Summer Appreciation Festival. This celebration is a heartfelt gesture from Soel, a holistic beauty brand presented by Lohb, to express gratitude to its loyal customers.

At this exclusive event, attendees can participate in unique fragrance workshops, explore limited-edition items, and enjoy special programs designed to immerse participants in the natural world of Soel. The essence of Soel lies in its commitment to utilizing plant-based fragrances that create a serene and enriching care routine for customers.

A Unique Brand Experience

The Soel flagship store serves not only as a retail space where visitors can purchase products but also as a sensory environment where they can experience the brand's ethos. Soel prizes the creation of fragrances that reflect the true character of botanicals. The brand's offerings feature natural essential oils, which are derived from various parts of plants—such as flowers, leaves, and bark—and their aromatic profiles can vary significantly depending on the growing conditions and seasonality. This variability allows customers to appreciate the uniqueness and depth of each aroma, a testament to the allure of natural essential oils.

Soel does not see fragrance merely as a branding tool but rather aims to transform daily self-care routines into moments of personal indulgence. The brand focuses on the richness of natural aromas, enabling customers to enjoy a care experience that celebrates the wonders of the plant kingdom.

Additionally, during the festival, attendees will have the opportunity to participate in a special FRAGRANCE WORKSHOP. This workshop allows participants to create their own original fragrances by selecting and layering scents based on the new LIVING-OIL Fabric Mist Jasmine Tea, which will debut at the event.

Exclusive Festival Items

A selection of exclusive products will be available only at the event, including:

- LIVING-OIL Fabric Mist Jasmine Tea (100mL)

Available on August 22, 2026, for 2,200 JPY (tax included). This fabric mist carries the beloved scent of Jasmine Tea, providing a delightful aromatic touch to clothing and textiles, allowing customers to enjoy the Soel essence daily.

- Staff’s Top 3 Picks Set

Priced at 9,900 JPY (tax included), this set features three highly recommended items selected by Soel flagship store staff, including:
- LIVING-OIL Cleansing Gel (150mL)
- LIVING-OIL UV Cream SPF50+ (30g)
- LIVING-OIL Hair Balm White Sandalwood (35g)
This exclusive set showcases products that staff genuinely love and are perfect additions to anyone's beauty routine.