#Yifa Commercial Group #WHITE MILANO #Milan Fashion Week

Yifa's Representation at WHITE Milano

As Milan Fashion Week Spring/Summer 2026 unfolded, one of the major highlights was the impactful showcase by the Yifa Commercial Group at the renowned WHITE Milano event. This high-profile platform, known for unveiling the latest in fashion, was held at Superstudio Più in Milan and hosted a plethora of emerging womenswear brands. The timing perfectly coincided with the city's most anticipated week in fashion, drawing a diverse and influential crowd eager to witness innovative designs.

The Yifa Exhibition not only marked the brand's debut but also served as a vibrant dialogue between Eastern and Western fashion aesthetics. Spanning a wide array of styles from cotton and linen to knitwear, down jackets, and shearling, the collections displayed a thoughtful curation that merges cultural inspirations from China with the sophisticated flair of Milanese fashion.

Among the esteemed guests at the exhibition were key figures in the fashion industry such as Francesco Vassallo, Deputy Mayor of Milan, and Brenda Bellei, the CEO of WHITE Milano, alongside media representatives from both Italy and China. The event was a testament to the growing partnerships and cultural exchanges between these two influential regions in the fashion world.

Highlight of the Event: The YIFA SHOWROOM

At the heart of the exhibition was the YIFA SHOWROOM, designed to offer a comprehensive view of the featured brands and their unique styles. The room was buzzing with designers, buyers, and fashion enthusiasts, all keen to explore the new narratives and innovations presented through Yifa's brands. The collections not only highlighted the aesthetic value but also placed a strong emphasis on craftsmanship and quality, reflecting the dedication behind each piece.

The showroom exemplified a well-rounded collection, showcasing the versatility and adaptability of Chinese fashion. The design and fabric choices exemplified a contemporary perspective while honoring traditional techniques, illustrating how global fashion can evolve through collaboration and cultural appreciation.

Thematic Discussions: Design with Italy

One of the notable discussions held during the exhibition was centered around the theme