#USA #Seattle #Alaska Airlines #Hawaiian Airlines #Atmos Rewards

Alaska Airlines and Hawaiian Airlines Unite Under One Operating Certificate

In a significant development for air travel, Alaska Airlines has announced that it has received a Single Operating Certificate (SOC) from the Federal Aviation Administration (FAA). This landmark achievement allows Alaska and Hawaiian Airlines to operate as separate brands while streamlining their various functions and operations. The SOC was awarded just over a year after the merger of the two airlines, marking a pivotal point in their integration process.

CEO of Alaska Air Group, Ben Minicucci, expressed his gratitude to both airlines' teams for their tireless efforts. “Congratulations to everyone at Alaska Airlines and Hawaiian Airlines for reaching this important milestone. This achievement reflects a year-long commitment across multiple departments and the dedication of thousands of employees,” said Minicucci. He acknowledged the critical support from the FAA and the U.S. Department of Transportation for their guidance during this process, which has been centered around enhancing safety and operational efficiency.

Enhancing Guest Experience

Despite the operational integration, passengers will continue to enjoy the unique experiences offered by both airlines. Although Alaska and Hawaiian Airlines now use a single call sign for internal communications, travelers can expect to see separate branding experiences that characterize each airline. For instance, Hawaiian Airlines flights will retain its HA designator in the flight numbers, although adjustments may occur to prevent duplication.

A significant change is on the horizon as Alaska and Hawaiian airlines are set to integrate their passenger service systems (PSS). The transition to a single PSS, expected in April next year, will revolutionize the booking and travel experience. This system is essential for managing flight arrangements, ticket purchases, and real-time updates during travelers' journeys. Post-transition, all flights will operate under the AS code, yet customers will still recognize and book Hawaiian Airlines flights, ensuring that the specific hospitality of Hawaiian Airlines is kept intact.

Leadership Changes Reflecting New Beginnings

As part of the integration, several leadership roles are being established within the Hawaiian Airlines brand. Diana Birkett Rakow, previously serving as executive vice president of public affairs and sustainability at Alaska Airlines, steps in as the new CEO of Hawaiian Airlines. She succeeds Joe Sprague, who is set to retire after a distinguished tenure. Other notable appointments include Jim Landers taking over as head of Hawai'i operations and Shelly Parker becoming head of Hawai'i guest operations, ensuring that the operational standards of both airlines blend seamlessly.

Future Perspectives

The SOC is more than a regulatory requirement; it symbolizes the unified direction both airlines are heading toward, ultimately benefiting customers with improved services, expanded route networks, and enhanced loyalty programs. Alaska's Atmos™ Rewards loyalty program will also continue to evolve, allowing members to earn and redeem points based on an even broader selection of destinations beginning in spring 2026.

In addition, Alaska Airlines is enhancing its commitment to markets with new nonstop routes and increased frequencies, reinforcing its presence in key locations such as San Diego and Portland. Their continuous expansion and integration efforts are aimed at creating a remarkable travel experience across their vast network, which covers over 140 destinations in North America, Latin America, Asia, and the Pacific, with Europe slated to be added soon.

Travelers eager for a seamless integration experience should stay updated about these transformative changes by visiting the official websites of Alaska and Hawaiian Airlines. As these two airlines continue to grow under the Alaska Air Group, they reinforce their commitment to superior service, safety, and customer satisfaction.

For further updates, follow the developments at news.alaskaair.com and stay connected as Alaska and Hawaiian Airlines embark on this exciting journey together.