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WaterWipes® Launches Nominations for the 5th Annual Pure Foundation Fund

WaterWipes® has officially kicked off the nominations for the fifth annual Pure Foundation Fund, celebrating healthcare professionals who excel in maternity, neonatal, and postnatal care across the U.S. and Canada. This initiative, which runs from now until August 8, aims to recognize and honor the vital contributions of healthcare professionals (HCPs) in these critical areas.

Purpose of the Pure Foundation Fund

The Pure Foundation Fund was established to acknowledge healthcare practitioners who make significant impacts on the lives of families and babies during pregnancy, birth, and the postpartum period. By providing a platform for these professionals, WaterWipes® aims to highlight the dedication and compassion that HCPs bring to their work.

This year's awards will commend two outstanding HCPs, providing them with essential resources to enhance their care efforts. Each winner will receive:

• - $5,000 USD grant for their department to invest in improving care, which could be utilized for purchasing equipment, resources for parents, funding training, enhancing practice, or supporting additional research pertaining to pregnancy and neonatal care.
• - A bulk donation of WaterWipes® to their organization, ensuring they have the tools to support parents and their newborns effectively.
• - A plaque from the WaterWipes® Pure Foundation Fund to proudly display their achievement.
• - A $500 Visa gift card accompanied by flowers to acknowledge their hard work.

How to Nominate

For those wishing to recognize a healthcare professional, nominations can be made by the HCP themselves or by others who are familiar with their dedication to patient care. Each nomination must include detailed background information highlighting how the HCP has positively impacted their patients' parenting journeys.

Jennifer Foley, President and General Manager of WaterWipes® Americas, expressed her enthusiasm for the initiative, stating, “Celebrating the Pure Foundation Fund is among the most impactful moments of our year, allowing us to pay tribute to the hard work and compassion of healthcare professionals. We are eager to shine a spotlight on their remarkable impact on the lives of patients, from pregnancy to the earliest days of infancy.”

About WaterWipes®

WaterWipes® stands out in the market as a unique cleansing product designed specifically for babies. Unlike regular wipes, WaterWipes® contain just two ingredients: 99.9% purified water and a drop of fruit extract. This simple formulation ensures that they are gentler than cloth and water while providing the convenience of a wipe, making them safe for use even on the skin of premature babies.

The Impact of the Pure Foundation Fund

Since its launch in 2020, the Pure Foundation Fund has empowered numerous healthcare practitioners by celebrating their extraordinary contributions to maternity and neonatal care. Each year, nominations have increased, reflecting a growing desire to recognize those who go above and beyond in their roles. Winners are chosen by a panel that includes representatives from WaterWipes® and select partner organizations, ensuring that a broad perspective is considered in the selection process.

This year’s nominations come at a significant time, as healthcare professionals continue to navigate the challenges presented by the global pandemic while striving to provide the best possible care to expecting parents and newborns. By acknowledging the extraordinary efforts of these individuals, WaterWipes® hopes not only to uplift them but also to inspire others in the field to continue their vital work.

To learn more about the WaterWipes® Pure Foundation Fund and to submit a nomination, please visit WaterWipes.com.

Together, let’s honor the incredible work done by healthcare professionals and continue to support families during their most critical moments.