#Japan #Tokyo #Custom Suits #SUIT REPUBLIC #GoldenMessage

The Rise of SUIT REPUBLIC: A New Gifting Experience

GoldenMessage Inc., headquartered in Shibuya, Tokyo, has officially launched an innovative experience-based custom suit brand called SUIT REPUBLIC. This unique brand revolutionizes the traditional view of suits, shifting the perception from a mere purchase to a meaningful gift. The concept centers around celebrating life's milestones by offering the luxury of a fitting experience as a present, thus introducing a new culture of gifting.

Redefining Suit Value Amidst Changing Trends

In recent years, the role of suits has evolved significantly due to the pervasiveness of office casual wear. Instead of being seen as a daily uniform, suits have transformed into garments that empower individuals during important occasions like presentations and ceremonies. This shift in perception aligns with the rising trend of 'emotional consumption,' where consumers prioritize experiences and narratives behind products over mere ownership.

GoldenMessage recognizes the emotional significance associated with wearing a suit—a sense of determination and self-assurance. Rather than simply a piece of clothing, they aim to present a suit as a token of gratitude and encouragement from loved ones. This leads to the creation of a 'gift experience' where professional fitters visit designated locations to customize suits for recipients.

Key Features of SUIT REPUBLIC

1. Mobile Fitting Experience: SUIT REPUBLIC transforms any location into a celebration venue by offering mobile fittings in homes, offices, or surprise event spaces. This personal touch allows recipients to select fabrics and take measurements in a familiar setting surrounded by family or colleagues, making the experience feel like a memorable ceremony rather than just shopping.

2. Gift Concierge Visualization: The service goes beyond mere measurements. The conversation between the giver and the recipient helps in conceptualizing the suit based on the giver’s intentions and the recipient’s aspirations. This interactive dialogue is essential in crafting an unforgettable memory tied to the suit.

3. Tailored Quality and Personalization: SUIT REPUBLIC offers a refined selection of high-quality fabrics and suggests silhouettes that suit individual body types, lifestyles, and professions. Each suit is crafted by skilled artisans, resulting in a unique, personalized garment that embodies the wearer's challenges and aspirations.

4. Shifting from the Suit Industry to Relationship Building: This initiative is not merely about selling clothing; it’s about fostering connections between individuals. SUIT REPUBLIC reshapes the traditional suit industry into a new market focused on relationships—celebrating milestones through the emotional exchange of gratitude and expectations as the suit comes together.

Engaging Corporations with Innovative Incentives

Many businesses are currently prioritizing employee engagement as a key operational challenge. Traditional gifts such as cash bonuses or generic items do not foster the sense of belonging as effectively as offering a custom-tailored suit. The unique honor of having a bespoke suit crafted just for an individual can serve as a powerful engagement tool.

• - Awarding Performance: When a fitter visits the office to take measurements in front of peers, it honors the high achiever while boosting the team’s motivation.
• - Celebrating Anniversaries and Longevity: A lasting gift such as a custom suit can also serve as a meaningful token of appreciation for loyal employees, creating memorable recognition for their contributions.

This approach works not only for businesses gifting to employees but also for personal gifting—be it from partners or as a self-investment.

A Message from SUIT REPUBLIC’s Leadership

“We are not just a suit-selling company. Our mission is to deliver a message that strengthens the bonds between people through our suits. We envision a society where through SUIT REPUBLIC, pure intentions to support someone's challenge or celebrate their success are conveyed in the most beautiful form.”

Service Overview

• - Service Name: SUIT REPUBLIC
• - Services Offered: Mobile custom suit production and gifting solutions
• - Service Areas: Nationwide availability (with some conditions)
• - Price Range: Starting in the ¥50,000s for complete suits, e.g., custom suit gift at ¥52,800 (excluding tax)
• - Official Website: SUIT REPUBLIC

Company Overview

• - Company Name: GoldenMessage Inc.
• - Location: 2-8-4 Ebisu Nishi, Shibuya, Tokyo, 5F EX Ebisu Nishi Building
• - Representative: Ryuuga Hamaoka
• - Business Focus: Acceleration as a Service (AaaS) / Acceleration Platform Services
• - Website: GoldenMessage

Contact for Inquiries

Communication Contact: Maeda from GoldenMessage
Email: [email protected]

GoldenMessage Inc. aims to push the boundaries of ‘Acceleration as a Service,’ fostering individual and corporate challenges through innovative solutions. With SUIT REPUBLIC, they are redefining suits as more than clothing but as celebratory experiences that blend gifting with ceremonies, paving the way for new value creation in the market.