Japan Direct's New Radio Show 'Yorimichi Jikan' with Former Nogizaka46 Star Miria Watanabe

Japan Direct Launches 'Yorimichi Jikan'

In an innovative shift from traditional retail, Japan Direct is set to launch a new radio show, "Yorimichi Jikan," featuring former Nogizaka46 member Miria Watanabe. This exciting initiative will commence on April 4, 2026, broadcast weekly on interfm and LOVE FM. The show aims not only to engage audiences in discussions about pets but also to incorporate listener feedback into the development of original pet products.

The Evolution of Japan Direct

Japan Direct, based in Minato, Tokyo, is transforming from a general mail-order company into a comprehensive service provider embracing entertainment, global engagement, and digital transformation. The company recognizes the power of collaboration in creating products that resonate with consumers. With a new focus on ‘process economy,’ Japan Direct intends to showcase not just finished goods but the entire journey of product creation, highlighting the value derived from the development process itself.

A New Model of Collaboration

The concept behind "Yorimichi Jikan" revolves around co-creation, driven by the passions of talent and influencers like Miria Watanabe. By leveraging Watanabe’s love for animals, the show invites fans to share their experiences and stories related to their pets. Each week will see a different theme, allowing audiences to participate actively by submitting their pet anecdotes, ultimately creating a nurturing community of pet lovers.

Show Details

The show will air on:

- Saturday on LOVE FM at 22:30 - 23:00
- Tuesday on interfm at 24:00 - 24:30

The first episode on LOVE FM will debut on April 4, followed by interfm on April 7. Over the course of its first two seasons, which will run until the end of September 2026, the program aims to build listener connection through shared stories and experiences.

Unique Features of the Show

1. Integration of Radio, Social Media, and Product Development

One of the standout aspects of "Yorimichi Jikan" is its commitment to listeners. Rather than launching a finished product, the show will utilize radio broadcasts and social media platforms to engage the audience directly in the product development process. Through collaboration with Best Amenity Co., a leader in pet food and health products, the show plans to share insights, ideas, and feedback cycles with listeners to shape new, innovative pet-related products.

2. Listener Participation Initiatives

Each episode will revolve around a specific pet-related theme, inviting listeners to submit their experiences tied to that topic. Whether it’s quirky habits of their pets or unforgettable moments, submissions will help cultivate content that resonates with the community. This feedback will not only enrich the show but also influence product development, creating a closed-loop system where participation leads to tangible outcomes.

Who is Miria Watanabe?

Born on November 1, 1999, in Tokyo, Miria Watanabe rose to fame as a member of the hit idol group Nogizaka46. Since leaving the group, she has expanded her career into theater, narrated works, and other visual contributions, showcasing her artistry and versatility. Watanabe is currently affiliated with Alligator Co., a company related to the crocodile brand.

Follow her on social media:

Conclusion

Japan Direct's "Yorimichi Jikan" represents a significant step towards creating a new, interactive model in retail where consumer insights directly influence product creation. As Miria Watanabe engages with pet enthusiasts, this initiative not only fosters community but also creatively leverages the talents of its host to reshape the landscape of pet ownership and product development in Japan.